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  3. "Innovative" does not necessarily mean radical or expensive, nor do the best ideas come from the top. A woman on the shop floor

"Innovative" does not necessarily mean radical or expensive, nor do the best ideas come from the top. A woman on the shop floor

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问题     "Innovative" does not necessarily mean radical or expensive, nor do the best ideas come from the top. A woman on the shop floor at Ford suggested putting symbols of different engine parts so that drivers would not need a manual to do something simple, such as check the oil. It proved so popular it is now common practice.
    Ford’s open policy towards employees’ ideas "generates tens of thousands of e-mails a month", according to Ed Sketch, the director of training and development in America and Europe. The company has even employed people to sift through them. Money-saving brainwaves are rewarded with big bonuses or a new car.
    Companies might want to recruit innovative thinkers, but do they really want nonconformists on board? Peer Granger, the head of Insight Training, which runs innovation workshops for companies, believes that the risk of not having them on board is greater. "It’s not like the old days, where companies could churn out the same old product year after year and customers would buy them. If companies don’t innovate, they die. Just look at the high street. And almost by definition, you have to be difficult in order to innovate because it is about challenging the status quo."
    The problem is that innovators are usually seen as trouble-makers and are often the first people to go if a company is downsizing. There’s such a blame culture that people are scared to step outside the norms. In our workshops we show people the value of breaking rules."
    However, Granger thinks that difficult, innovative people would crumble without their conformist colleagues. "Crikey, you need the other people to say, ’Hang on, maybe this isn’t a good idea’, which can save you a lot of hassle later. And turning an idea into reality may involve office politics, which difficult people may not be good at."
What can we know about the market economy from the sentences "It’s not like the old days, .. .If companies don’t innovate, they die..."?
选项 A、The market economy is more developed than ever before.
B、Innovation is one decisive factor in companies’ survival.
C、Customers are no longer satisfied with the products offered by companies.
D、Companies will die if they ignore the customers’ interest.
答案B
解析 根据题干中的It’s not like the old days…．If companies don’t innovate，they die…将本题出处定位于第3段。文章第3段第3句中皮尔·格兰杰指出，以前公司可以年复_年地生产同一种产品而消费者仍然会买。通过该句中的It’s not like the old days可知，现在的情况有所不同了，现在的公司应该根据客户的需要而生产产品。第4句指出，如果公司不创新，那么它就会灭亡，由此可知创新是决定公司存亡的决定性因素，故答案为B)。
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