2. 外语
  3. No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attentio

No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attentio

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问题     No one is going to spend much time deciding whether to read a printed advertisement or listen to a spoken one. If their attention is not attracted in no time and held firmly for the short amount of time necessary to absorb what is being said, then the advertisement will have failed miserably. The language of advertising, therefore, must be a language of immediate impact and rapid persuasion. It must bring the advertised produce into attention, highlight its qualities, clearly outline the reason for buying it, and, preferably, leave a memorable echo of what has been said about the product ringing in the reader’s or listener’s mind.
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答案 没人会花很长时间来决定是否阅读印刷的广告还是听播放的广告。如果广告不能马上吸引人们的注意力，使其专注片刻，足以理解广告内容，那么这个广告会惨败。因此，广告词的效果必须是立竿见影，马上让你心动。广告词必须让人关注所介绍的产品，突出其性能，简明介绍购买它的理由，最好使读者或听众对产品的介绍留下深刻印象，并能长久回荡在其脑海里。
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