首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、What to advertise. B、Where to advertise. C、How to advertise. D、Why to advertise. B四个选项都是疑问句式,且都含有“广告”(advertise)一词,推测问题应该与广告的某
A、What to advertise. B、Where to advertise. C、How to advertise. D、Why to advertise. B四个选项都是疑问句式,且都含有“广告”(advertise)一词,推测问题应该与广告的某
admin
2018-05-08
83
问题
In a modern society, no company can hope to make a profit on any product unless it advertises it first. The most important decision that a company has to make regarding advertising is where to advertise. On TV? In magazines? On the radio? In newspapers? We refer to these means of communication as "the media". There are three categories of media: print broadcast, and direct Today, we are going to describe each of these categories and discuss their importance and usefulness in advertising.
The first category, the print media, consists of printed information sources: in other words, newspapers and magazines. For the advertisers, each of these has certain advantages and disadvantages. Let’s talk first about newspapers, which receive more money from advertisements each year than any other medium. This is because newspaper advertising has several outstanding advantages. First of all, nearly everybody reads newspapers. Therefore, newspaper ads reach huge numbers of people. Moreover, newspapers are generally local. This allows small, local businesses to advertise directly to their potential customers. Third, newspaper advertising is relatively cheap: so the ad can be as long as the advertiser wants, and it can also be repeated. On the other hand, newspaper ads have no color, and they are not very exciting or attractive. Instead, you find these ads in the second type of print medium, magazines.
For the advertiser, the greatest advantage of magazines is that they have specialized groups of readers. In other words, the people who read Car and Driver are probably not the same people who read Glamour, which is a women’s magazine, or The New Republic, a political magazine. Therefore, advertising in a magazine allows a business to direct its ads to the people who are most interested in the product. The big disadvantage of magazine advertisement is that it can be very expensive, especially in magazines like Playboy or National Geographic.
Let’s move along now and talk about the broadcast media, by which we mean radio and television. These also have both advantages and disadvantages. First, radio. Radio has two of the same advantages as newspapers: Almost everybody listens to it, and it’s usually local The disadvantages of radio ads are that they must be short and that they are not permanent in the way printed ads are. Second, television. Of all the media, TV, with sound, movement, and color, is the most dramatic, so the ads are easy to remember. On the other hand, ads on TV are enormously expensive.
Last category, direct media. The most common direct media is the mail, and direct mail advertising is a very big business. Even if you have only lived in this country for a short time, you have probably already received advertisements in the mail. The advantage of advertising by mail is that the ad goes directly to the potential customer’s hands. However, many people don’t bother to read these ads: in fact, we call them "junk mail" and often throw them away without even opening the envelope.
16. What is the most important decision a company has to make regarding advertising?
17. What are the three categories of media?
18. What is the greatest advantage of magazines?
19. What is the most common direct media?
选项
A、What to advertise.
B、Where to advertise.
C、How to advertise.
D、Why to advertise.
答案
B
解析
四个选项都是疑问句式,且都含有“广告”(advertise)一词,推测问题应该与广告的某方面内容有关。讲座开头讲到,对于一个想要做广告的公司来说,最重要的就是决定去哪投放广告,因此答案为B“去哪做广告”。A项“广告什么”、C项“怎样广告”和D项“为何广告”均不正确。
转载请注明原文地址:https://kaotiyun.com/show/48T7777K
0
大学英语六级
相关试题推荐
Itbeganwithsomemarshmallows(棉花软糖).Inthe1960sWalterMischel,apsychologistthenworkingatStanfordUniversity,started
Angeroftenmakesusuncomfortable.It’suncomfortabletowitnessanduncomfortabletofeel.Witnessingyourchild’sangercanb
Forthispart,youareallowed30minutestowriteashortessayentitledSinologyforUniversityStudentsbycommentingonmore
A、Publisherswantedhigherqualitypaper.B、Papermadefromragsdeterioratedtooquickly.C、Woodpulphadbecometooexpensive.
A、Hemisseshisflight.B、Hecanfindagoodseat.C、Hecanleavetheairportfirst.D、Hisluggagecomesoutlast.C选项仍为某种人的遭遇。短
A、Togosightseeing.B、Tohavemeetings.C、Topromoteanewchampagne.D、Tojoininatrainingprogram.B选项均是动词不定式,一般可能问打算或者目的。女
A、Becauseitisrelatedwithpopsongs.B、Becauseitisbothsimpleandinexpensive.C、Becauseyoudon’tneedamastertoteach
A、Helivedasimpleandlonelylife.B、Heusuallydidnotwearanything.C、Hedivorcedandnevermarriedagain.D、Hetraveledwi
KyleMaguirewantedtoattendtheUniversityofNebraskaassoonashegraduatedfromhighschoolyearsago.AnaspiringWebdev
KyleMaguirewantedtoattendtheUniversityofNebraskaassoonashegraduatedfromhighschoolyearsago.AnaspiringWebdev
随机试题
不属于目前在我国推行的补偿贸易的方式的是()
保险是一种风险转移机制。通过保险个人或企业可以将生活中一些不确定因素转移给其他人。
设z=f(u),u=xy+,f是可微函数,求
磁共振成像实际上是对人体内的什么进行成像
水电站巾动力渠道有非自动调节渠道和自动调节渠道两种,下面说法正确的是()。
两刑警在追击某犯罪嫌疑人的过程中,租了一辆出租车。出租车不幸被犯罪嫌疑人炸毁,司机被炸伤,犯罪嫌疑人被刑警击毙。该司机正确的救济途径是下列哪一项?()
炮制技术被认为是中医药的核心技术,也是中医独有的传统技能,掌握它就等于掌握中医药市场。国外企业通常通过在我国开办饮片加工厂、聘请国内炮制专家“偷学”炮制技术,目前这样的外资企业达到几十家。这是因为,一些地方政府对国家在特殊领域的规定并不了解,无从管起;还有
香港廉政公署之所以在反贪工作中所向披靡、闻名遐迩,就是因为它有一系列制度保证,其中最重要的就是“四大独立”________机构独立、人事独立、财政独立、办案独立。而其中的办案独立,正有赖于《廉政公署条例》赋予它的独立调查权。而对内地的监察反腐工作而言,这样
有如下程序:#include<iostream>usingnamespacestd;intmain(){charstr[100],*p;cout<<’’Pleaseinputastring:
Commutershavea40percentgreaterriskofendingupdivorced,accordingtoauniversitystudy.【C1】______youarereading
最新回复
(
0
)