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  3. The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books a

The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books a

admin2022-11-05  20
问题     The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books are said to sell better than print titles by 2020 in Britain, and even sooner in America. With the closedown of HMV, that music-retailing giant, still fresh in everyone’s minds, real bookstores appear to be on borrowed time. So, what is the future of the bookstore? This was the burning questions on everyone’s lips at a recent event at Foyles’s flagship bookshop on Charing Cross Road in London.
    For a bookstore to remain successful, it must improve "the experience of buying books," says Alex Lifschutz, an architect whose London-based practice is designing the new Foyles. He suggests an array of approaches: "small, quiet spaces isolated by books; larger spaces where one can dwell and read; other larger but still intimate spaces where one can hear talks from authors about books, literature, science, travel and cooking." The atmosphere is vital, he adds. Exteriors must buzz with activity, entrances must be full of eye-catching presentations and a bar and cafe is essential.
    There are plenty of ways to delight the bookstore customer, but few are easily converted into money. The consensus is that bookstores need to become cultural destinations where people are prepared to pay good money to hear a concert, see a film or attend a talk. The programming will have to be intelligent and the space comfortable. Given how common it is for shoppers to browse in shops only to buy online later, some wonder whether it makes sense to charge people for the privilege.
    But forcing people to pay for the privilege of potentially paying for goods could discourage shoppers altogether. A more attractive idea might be a membership scheme like those offered by museums. Unlike reward cards, which offer discounts and other nominal benefits, a club membership could provide priority access to events (talks, literary workshops, retreats) and a private lounge where members can eat, drink and meet authors before events. Different memberships could tailor to the needs of children and students.
    To survive and thrive, bookstores should celebrate the book in all its forms: rare, second-hand, digital, self-printed and so on. Readers should have the option of buying e-books in-store, and budding authors should have access to self-printing book machines. The latter have been slower to take off in Britain, but in America bookstores are finding them to be an important source of revenue.
    The bookstore of the future will have to work hard. Service will be knowledgeable and personalised, the inventory expertly selected, spaces well-designed and the cultural events attractive. Whether book stores, especially small independents are up to the challenge, is not clear. The fate of these stores is a cliff-hanger.
It can be inferred from Paragraph 3 that ________.
选项 A、it is easy to please customers
B、shoppers go to bookstores only to browse
C、extra privileges will be charged for in the future
D、bookstores need to offer more cultural services
答案D
解析 根据题干定位到第三段。该段讨论能够盈利的消费者取悦法。第二句说人们一致认为书店需要转型成文化终点站(cultural destinations)，以吸引那些愿意花大价钱听音乐会、看电影和参加讲座的人。第三句则表明在这里举办的活动必须是知识型的。结合以上内容可知，书店需要提供更多的文化服务，D项与之相符。该段第一句说有很多方法可以取悦顾客，但并不表示A项“取悦顾客是容易的”，A项属于夸大其词。B项“购物者去书店仅仅是浏览”过于绝对，第四句使用感叹句式说“消费者经常只是进店逛逛而后网购”，但这不表示所有人都是这样。C项“未来将对额外特权行为收费”为强干扰项，第四句说到人们疑惑对翻阅等服务收费是否可行，由此可知这并不表示已经决定将会收费。
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