A、Reduce product prices. B、Spend more on advertisements. C、Concentrate on their products. D、Meet the needs of all the consumers.

admin2013-10-08  39

问题  
M: There are advertisements everywhere here in Hong Kong. The city is so bright at night, with all the neon signs.
W: I like them. They make the city alive. I like all the different colors and I like the billboards with eye-catching pictures and slogans.
M: I think that there are too many of them. In my opinion, many companies spend far too much money on advertising. They should have lower prices instead. Then they would earn more.
W: I see your point, but if companies didn’t spend money on advertising, no one would hear about their products. I agree that some form of advertising can be annoying. I don’t like it when people try to give you leaflets with information about products you have no intention of buying.
M: I also dislike having to listen to advertisements and jingles in stores or on the subway.
W: Yes, that annoys me too. With billboards, you can look away, but with broadcasts, you can’t avoid them. I like the way that advertising agencies use comedies in their campaigns.
M: I like that too. I don’t like the way that advertising campaigns often tell you if you don’t buy a certain product, you’re not cool or modern or efficient or something.
W: That kind of advertising seems to be very common with brand name products. They are always trying to maintain brand loyalty.
9. What does the man think companies should do?
10. Why does the woman think broadcast advertisements annoy her?
11. What kind of advertisements does the woman like?

选项 A、Reduce product prices.
B、Spend more on advertisements.
C、Concentrate on their products.
D、Meet the needs of all the consumers.

答案A

解析 事实细节题。对话中男士说他认为现在的广告太多了,许多公司都把大量的钱花在广告上。他认为公司应该降低产品价格而不是增加广告投入,只有这样公司才能盈利更多。
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