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  3. Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the

Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the

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问题     Dim lighting is usually associated with relaxation, and winding down after work. But scientists now claim that by harnessing the subduing effect on emotions caused by dim lights.
    Therefore, by dimming the lights, people become more rational, negotiate better and are therefore able to make better decisions.
    Alison Jing Xu, assistant professor of management at University of Toronto Scarborough and Apama La-broo of Northwestern University, made the findings by examining the link between lighting and human emotion, Psych Central reported.
    Participants in the study were asked to rate under different lighting settings subjects including the spici-ness of chicken-wing sauce, how aggressive a fictional character was being, how attractive someone was and the taste of two juices. All of their reactions were intensified in bright light, a phenomena which Professor Xu attributes to the body perceiving light as heat, which can trigger emotions.
    "Bright light intensifies the initial emotional reaction we have to different kinds of stimulus including products and people, " she said.
    In fact, they found that bright light intensifies feelings so dramatically that people prone to depression "actually become more depressed "on sunny days, according to Professor Xu.
    Professor Xu said, " Marketers may also adjust the lightening levels in the retail environment, according to the nature of the products on sale. "
    " If you are selling emotional expressive products such as flowers or engagement rings it would make sense to make the store as bright as possible, " she said.
In what way can a florist stimulate the sales of flowers according to professor Xu?
选项 A、He can do a sales promotion as much as possible.
B、He can adjust the light intensity in the store as bright as possible.
C、He can make the kinds of flowers as many as possible.
D、He can decorate the store as beautiful as possible.
答案B
解析 根据文章最后一段可知，卖鲜花或婚戒的店应把店里的光线弄得越亮越有助于销售，所以B项正确。
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