2. 考研
  3. Even before the opening ceremony, a record had been broken at Sochi: 12 new events, the most for any Olympics, were scheduled to

Even before the opening ceremony, a record had been broken at Sochi: 12 new events, the most for any Olympics, were scheduled to

admin2020-03-31  19
问题     Even before the opening ceremony, a record had been broken at Sochi: 12 new events, the most for any Olympics, were scheduled to make their debut. Since the first winter Olympics in 1924, the total has swelled from 16 to 98. Some of the latest batch, such as the women’s ski jump, are variations on existing events. Others will be less familiar to the mainly middle-aged audience. This is as the organisers intended.
    More than half of all Americans who watched the 2010 winter Olympics on NBC were over 50. Teenagers hardly tuned in. For the main sponsors, which included Coca-Cola and McDonald’s, as well as for broadcasters and advertisers, this was bad news. Teenagers, in particular, have a big influence on their families’ spending habits.
    In 1948 the BBC offered 1,000 guineas($ 47 ,000 in today’s money)for the right to broadcast that year’s London summer games. The organisers, fearing this would be too much of a financial strain for the broadcaster, turned it down. That amateur spirit has long since gone the way of the tug-of-war event; global broadcasting rights have been the games’ biggest revenue stream for the past 30 years. In London 2012 they hit $2.6 billion.
    When planning the Olympics, says Ian Henry of Loughborough University, organisers only recently started to think about how well a sport plays on television and with young people. They added snowboarding in 1998 and last year considered dropping one of the oldest summer Olympic sports, wrestling. It won a reprieve by cutting the number of rounds, making scoring snazzier and adding more women’s events.
    This year’s additions to a tournament were chosen partly because they attract lots of YouTube views and Twitter followers. They include the ski half-pipe; snowboard slope style and the luge team relay. It is all a far cry from curling, in which the team sweep the ice in front of a slowly moving stone—the thrill of which is nicely captured by the sport’s nickname; "chess on ice".
According to Paragraph 1, which one is true?
选项 A、Most spectators of the Winter Olympics are male.
B、Organizers intend to attract middle-aged audience.
C、12 new records were broken in this winter Olympics.
D、More and more new events emerge in winter Olympics.
答案D
解析 选项[A]对应第一段倒数第二句：Others will be less familiar to the mainly middle—aged audience．其中提到mainly middle-aged audience(以中年人为主的观众群体)，并没有说“大多数观众都是男性”，因此选项[A]错误。选项[B]对应最后两句：Others will be less famil-iar to the mainly middle—aged audience．This is as the organisers intended．(其他项目对于以中年人为主导的观众群体来说并不熟悉，而这是组织者有意安排的。)说明如今组织者试图吸引的群体不是中年人，而是第二段指出的teenagers，故该项是错误的。选项[C]对应第一句：Evenbefore the opening ceremony，a record had been broken at Sochi：12 new events，the most for anyOlympics，were scheduled to make their debut．这里的打破纪录指的是“12项新的项目亮相”，而不是“12项纪录被打破”，故该项错误。选项[D]对应第二句：Since the first winter Olympicsin 1924，the total has swelled from 16 to 98．由此可见该项“越来越多新项目出现在冬奥会上”的表述正确，故选项[D]为答案。
转载请注明原文地址:https://kaotiyun.com/show/5B1Z777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)