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  3. What attracts customers? Obviously the quality of a product does, but visual images【61】a great deal. It is not only the image pr

What attracts customers? Obviously the quality of a product does, but visual images【61】a great deal. It is not only the image pr

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问题     What attracts customers? Obviously the quality of a product does, but visual images【61】a great deal. It is not only the image provided by the packaging that【62】but the whole corporate【63】of the company. There are now many products and services on the market which are similar in content【64】produced by different companies. It is vital, therefore, for a company to【65】itself from its competitors by having a strong company image which is immediately【66】.
    Logos are part of this image. They are【67】which often include a name or initials to identify a company. The logo establishes a【68】identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【69】the ages have used colors and symbols to show their identity. In different cultures, different colors【70】different meanings. Some colors may be connected with coldness in one culture and with【71】in another: some colors represent【72】in one culture but death in another. International companies have,【73】, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
    Many companies have, over the years,【74】their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can【75】loyalty by【76】the instinct. Some logos【77】an idea of the product, and a case in point is the steering wheel in the Mercedes logo. Logos are used on letterheads, packaging and【78】as well as on the product itself. They may also appear in newspapers or on television as part of an advertising【79】.
    Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the【80】. Logos, therefore, need to be original and to have impact and style.
选项 A、mildness
B、consolation
C、affection
D、warmth
答案D
解析 本题考核的知识点是：上下文逻辑。从上下文可以看出，这里需要填写一个与coldness相反的词，因此warmth为答案。
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