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  3. Corey Gottlieb was having a lousy day. The CEO of New York City’s Targeted Media Partners was in San Francisco last month to ins

Corey Gottlieb was having a lousy day. The CEO of New York City’s Targeted Media Partners was in San Francisco last month to ins

admin2020-03-31  28
问题     Corey Gottlieb was having a lousy day. The CEO of New York City’s Targeted Media Partners was in San Francisco last month to install 200 flat-panel TV screens—worth about $3,000 each— into the local Luxor cab fleet. But in tests, Gottlieb discovered that the metal mounts that support the screens were knocking customers on the knee as they climbed into the taxis. So he had to redesign the system, delaying the project at least a week. It was a slight setback for a venture aimed at delivering news, restaurant info and video ads at riders, but ultimately it didn’t deflate Gottlieb’s optimism. "The beauty of this is we can reach people when they’re out of their homes, money’s in their pockets and stores are still open."
    Not to mention the fact that the passengers are also captive. You can turn off the TV; you can’t very well get out of a moving cab. Ventures like Gottlieb’s are making some accepted notions about advertising in the digital age seem pretty naive. Considering how the Web lets consumers customize news, entertainment and communications, some prognosticators have suggested that new technologies would give them control over intrusive commercials. Thanks to TiVo and the Internet, we were finally going to be masters of our living rooms, able to zip past the ads and watch only what we wanted, whenever we wanted.
    Perhaps it’s no surprise, but the advertising industry is striking back, pushing its message into environments where there’s no such thing as the fast-forward button: elevators, cabs, bars, fitness clubs and fast-food restaurants. A billboard-only business backwater for decades, the industry known as outdoor advertising is now blossoming; its conferences are jampacked and revenues were up 6 percent last year, according to the Outdoor Advertising Association of America. "It’s the last mass medium," says OAAA president Nancy Fletcher. "With the changes taking place in the media landscape, outdoor[advertising]is just about the only way advertisers can predict and deliver a mega audience."
    There are examples of this growth everywhere. Gottlieb’s company and a few rivals have recently struck agreements to put TV screens in cabs in Boston, Chicago and Las Vegas, along with San Francisco. Then there are elevators, once a setting suitable only for staring at the floor in awkward silence. A division of newspaper giant Gannett whose name tells you how it views elevator riders— Captivate Networks—has put TV screens in more than 500 elevators in the last few years, mostly in the East. But they’re now furiously moving westward. So, soon you’ll be able to stare up at ads—in awkward silence.
Which of the following is true according to the text?
选项 A、Elevators are silent places.
B、Billboards are the last mass medium.
C、It is impossible to predict mega audiences.
D、Some prognosticators seem pretty naive.
答案D
解析 属推断题。根据题干找到第二段第四句：一些预言家曾预言新科技会赋予他们对扰人广告的控制力。但文章接着就说明了广告，尤其是户外广告的蓬勃发展、无孔不入。所以正确答案为D。A属于断章取义。B与原文不符，第三段中“It’s the last mass medium,”中的“it”指的是“outdooradvertising”。C与原文不符(对应信息在第三段末句)。
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