首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing
admin
2013-09-16
30
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 【B1】______in the Chinese market
Most of the career women enjoy high ability of 【B2】______
The consumer groups are the career
women of the age between 【B3】______and______
Chinese consumers usually buy the
articles of skin care, 【B4】______and______
The consumption psychology of the
Chinese consumers is mostly for 【B5】______and______purpose
Elements exerting influence on the brand: 【B6】______and______
MKC should promote its products by the 【B7】______of media propaganda
【B4】
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price- The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
Cosmetics, Perfume
解析
转载请注明原文地址:https://kaotiyun.com/show/6uEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Lookatthenotesbelow.Youwillhearatelephonetalkbetweenamanandawomanabouttheinformationconcerningsales.
Lookatthenotesbelow.Youwillhearatelephonetalkbetweenamanandawomanabouttheinformationconcerningsales.
Lookatthenotesbelow.Youwillhearawomangivingfeedbacktoacolleagueonhispresentationataconference.
Lookatthenotesbelow.Youwillhearawomangivingfeedbacktoacolleagueonhispresentationataconference.
Lookatthenotesbelow.Youwillhearawomangivingfeedbacktoacolleagueonhispresentationataconference.
Lookatthenotesbelow.Youwillhearawomanleavingamessageforacolleagueabouthisslidesforapresentation.
Lookatthenotesbelow.Youwillhearawomanleavingamessageforacolleagueabouthisslidesforapresentation.
随机试题
下列关于质量管理体系认证与监督的说法,正确的是()。
终产品浓缩红细胞的血细胞比容应为
关于阿托品作用的叙述中,下面哪项是错误的
前正中线旁开4寸,平第6肋间隙的穴位是
甲为修建一座游乐园,取得了一块国有土地的建设用地使用权。其后甲在该土地上修建起了一座游乐园,并在该土地的地下修建了地下停车场。则下列判断正确的是:
除了承包商和雇主要进行相应的工程保险外,()也要进行职业责任保险。
合伙协议可以约定将全部利润分配给部分合伙人或由部分合伙人承担全部亏损。()
世界上第一部有关社会保障的完备法案是()
Haveyoueveraskedyourselfwhychildrengotoschool?Youwillprobably【C1】______theygotolearnlanguages,geography,histo
PreparingFishforDryingandSmoking1.Driedfish■cutofftheheadifthefishislong■【T1】_______inside,rubsal
最新回复
(
0
)