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Motivation: the importance of motivating staff at all levels of a company

admin2010-02-11  51
问题 Motivation: the importance of motivating staff at all levels of a company
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答案Suggested answers: a．It is very important to motivate staff at all levels of a company. The principle of motivation refers to making sure that for the individual worker his work is interesting, challenging, and satisfying. To most employees, material rewards such as pay are not sufficient in themselves. So employer must do whatever he can to motivate his staff. If staff members at all levels work in high mood, and take great satisfaction from their work, they will certainly provide customers with good products and service. And then the customers will take satisfaction from goods and service. Business is largely based on good customer relations. Good customer relation means retention of a considerable number of loyal customers. As we all know, loyal customers will take good care of your business. b．“Nothing happens until someone sells something.”Like many adages, this phrase emphasizes a point of great importance to any business or institution, but taken literally it may be misleading or untrue. A great many activities should take place before“someone sells something”. You will have to do a lot of things. Among them, one thing is to motivate staff. Because you need staff to do a lot of jobs, such as market research, production of inventory, transportation to warehouses, purchasing of raw materials, financing of inventory, promotion, etc. Their good service will give individual consumer pleasure, and make consumer feel joyful. If you know how to motivate staff, you are bound to succeed.
解析 material reward物质奖励。loyal customer忠实顾客。 adage谚语，格言。
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