2. 外语
  3. •Read the findings below on psychology of consumption. •Choose the best word to fill each gap from A. B. C or D on the oppo

•Read the findings below on psychology of consumption. •Choose the best word to fill each gap from A. B. C or D on the oppo

admin2014-03-03  26
问题    •Read the findings below on psychology of consumption.  
   •Choose the best word to fill each gap from A. B. C or D on the opposite page.  
   •For each question 19-33, mark one letter(A, B, C or D).  
                       Pricing and the Psychology of Consumption
       Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply。Ask that same executive how pricing policies affect consumption—the extent to which customers use products or services that they’ve  (19)  for—and you’ll get a muted response at best. It is found that managers rarely, if ever, think about consumption when they  (20)  prices—and that be an  (21)  oversight.  
      For many executives, the idea that they should  (22)  consumers’ attention to the price that was paid for a product or service is counterintuitive. Companies have long  (23)  to mask the costs of their goods and services in order to boost sales. And rightly  (24)  —if a company fails to  (25)  theinitial sale, it won’t have to worry about consumption. To promote sales, health club managers encouragemembers to get the payment out of the  (26)  early；HMOs encourage automatic payroll deductions；and cruise lines bundle small, specific costs into a single, all-inclusive  (27)  .  
      However, executives may be discouraging consumption when they  (28)  those pricing practices. People are more  (29)  to consume a product when they are  (30)  of its cost—when they feel’out of pocket’. But  (31)  pricing practices such as advance sales, season tickets, and price bundling all serve to mask howmuch a buyer has  (32)  on a given product, decreasing the likelihood that the buyer will actually use it. And a customer who doesn’t use a product is unlikely to buy that product again. Executives who  (33)  those pricing tactics without considering their impact on consumption may be trading off long-term customer retention for shorf-term increases in sales.   
选项 A、aware
B、clear
C、familiar
D、conscious
答案A
解析 本句的意思是“当人们清楚所要消费的产品的成本时，可能更乐于消费”。“be aware of sth. ”表示“对某事有清楚的了解或认识”；“be clear of”表示“不受……的阻碍”；“be conscious of”表示“意识到，觉察到”，“familiar”不与介词“of”搭配。因此，A为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/8goO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)