A、To sell computers directly to the consumers. B、To sell computers to the consumers through retailers. C、To sell computers to Ap

Michael Dell, the 39-year-old chairman and founder of Dell Computer, was at the top of the annual list of the "40 Richest Americans under the Age 40". His first business idea was to take apart an Apple computer in the bedroom of his parents’ Houston, Texas home. From there, he went on selling computers out of his dorm room. He had developed a brand new approach to do business: sell computers directly to the consumers without going through retailers. And, in the process, he decided to design and deliver a computer based upon the customers’ special needs. Prior to this there was absolutely no idea about make the PC special for each customer. In 1984, he founded the Dell Computer Corporation with US $1,000.
    Dell gave a short version of his success secrets at a conference in Texas. He said:" First of all, don’t start a business just because everybody else is doing it or it looks like it’s a way to make a lot of money. Start a business because you found something you really love doing and have a passion for. Start a business because you found something unique that you can do better than anyone else. And start a business because you really want to make a big contribution to society over a long period of time."