What is being advertised?

A benefit concert for the Blue Hills Animal Shelter will be held Friday July 17th at the Orison Theater. Many of your favorite artists，performers，and musicians will be there. We are also proud to announce that the event will be recorded as part of CBS Television’s special concert series and will be released on CD and DVD. All proceeds will be donated to the Animal Shelter so that it can continue its great work. So don’t be late! Buy your tickets today，and you can be part of this historical event.
Number 77.What is being advertised?
Number 78.When will the event be held?
Number 79.Who will get all the money?