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  3. Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full o

Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full o

admin2014-12-26  63
问题     Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivalling the Football Cup final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witness a globalization of our sporting culture.
    That annual bicycle race, the Tourde France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and America and Irish riders.
    The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teas. So it dose them literally a world of good to see this unofficial word championship become just that.
    This is undoubtedly an economic based revolution we are witnessing here, one made possibly by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
    The skilful way in which America football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major moneymaking events? The economics of the Supperbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
    So it came as a terrible shock, but no change from being a game of two 45-minute halves, to one of four 25-minute quarters really as a surprise, to learn that some people are now suggesting that soccer. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
    Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them playing at a higher and higher level. A number of excellent athletes will be in great demand. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
What can we learn from the first paragraph?
选项 A、More people like to do some sports.
B、Sporting is becoming globalized.
C、Softball and rugby are popular among people.
D、A great change of sporting habits is occurring.
答案B
解析 推断题。文章第一段讲到，世界曾拥有的运动习惯正在发生改变。很多国家的人民进行着其他国家流行的体育项目，运动员和观众的模式正在发生变化。我们正在目睹我们体育的全球化。由此可知，该段中心内容便是“体育正在全球化”，B项符合。
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