首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
admin
2016-10-07
74
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
The word "burnout" (line 3, Para. 5) here refers to the state of_____.
选项
A、being seriously burnt in the skin
B、being unable to burn for lack of fuel
C、being badly damaged by fire
D、being unable to function because of excessive use
答案
D
解析
文章最后一段第3句中,fatigue与taste burn out之间用or连接,表明两者语义比较接近,对比四个选项,D符合,表示味觉疲劳、麻木。
转载请注明原文地址:https://kaotiyun.com/show/ElY7777K
0
大学英语四级
相关试题推荐
UniversitiesBranchOutA)Asneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitionas
ThefloodofwomenintothejobmarketboostedeconomicgrowthandchangedUSsocietyinmanyways.Manyin-homejobsthatused
故宫,也就是今天的中国故宫博物院(theNationalPalaceMuseumofChina),位于北京市中心,天安门以北,又称紫禁城,曾是明清两代皇宫。故宫始建于明永乐四年,历经十八年建成。紫禁城曾是中国五个多世纪以来的最高权力中心,它以园林景
ThatOrientalsandWesternersthinkindifferentwaysisnotmereprejudice.Manypsychologicalstudiesconductedoverthepast
Businessesarestructuredindifferentwaystomeetdifferentneeds.The【B1】______formofbusinessiscalledanindividualorso
Businessesarestructuredindifferentwaystomeetdifferentneeds.The【B1】______formofbusinessiscalledanindividualorso
Politicsisanemotionalbusiness.Still,manypeoplefoundthemselvesunusuallymovedbythehistoricpresidentialinauguration
Politicsisanemotionalbusiness.Still,manypeoplefoundthemselvesunusuallymovedbythehistoricpresidentialinauguration
A、Becauseitwouldmakeherfeeluncomfortable.B、Becauseshewastoosicktoattendtheceremony.C、Becauseshedidn’tlikebei
TheRedistributionofHopeA)"HOPE"isoneofthemostoverusedwordsinpubliclife,uptherewith"change".Yetitmatterseno
随机试题
简述去甲肾上腺素作用的受体及作用特点。
下面关于WiFi的说法,正确的是()。
根据病毒的特征看,不具有减缓系统运行特征的是哪种病毒_______
出证
甲与妻子乙以及儿子丙一家三口出门旅游。途中不幸飞机失事,三人身亡。经清理,夫妻俩共有财产50万元.另外有一套登记为乙所有的住房。这套住房是乙七年前尚未结婚时继承父母的遗产,现在乙的弟弟提出要回房子的要求,甲的父母不同意,双方为此发生纠纷。问:甲、乙、丙
治疗风疹邪郁肺卫证,应首选
针对预应力筋锚具静载锚同性能试验,回答下列问题。锚具的静载锚固性能应满足()的力学性能要求。
可行性研究报告编制要委托有相应资格的()或设计单位承担。
z=f(xy,x2+y2),其中f二阶连续可偏导,则
下列关于宽带城域网技术的描述中,错误的是()
最新回复
(
0
)