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A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow

admin2017-11-08  16
问题    A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge.
   For a nominal annual membership fee of ￡ 60, users are free to enter the shop once a month and help themselves to no less than ￡250 worth of goods every year. The only "catch" is that shoppers are asked to complete a simple questionnaire about each product they try. Known as "try-vertising", the concept allows manufacturers to test products and receive consumer feedback (反馈) before launching onto the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If thing goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind Sample
   Trend, said: "The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny." The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
   Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any finishing touches before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset—a particularly appealing prospect for new businesses.
What is the purpose of "try-vertising"?
选项 A、Getting feedback for their new products.
B、Selling more products at Christmas time.
C、Encouraging people to buy more products.
D、Giving customers free products as gifts.
答案A
解析 细节题。根据第二段中的“Known as“try-vertising”，the concept allows manufacturers to test products and receive consumer feedback(反馈)before launching onto the open market．”可知，这一理念使制造商在产品上市之前能测试产品并收到顾客反馈，故选A。
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