首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate c
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate c
admin
2015-06-24
31
问题
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate clients. But two unfriendly trends have driven Dell to sell its computers at a place where chairman Michael Dell swore he would never be caught dead: a Dell retail store.
【F1】______"We’re seeing more andmore of our technology intersecting with home entertainment," says Ro Parra, a senior vice president of Dell’s home and small-business group. To attract gamesters and movie watchers, Dell has unveiled new models in its multimedia XPS line. The units range from a $3,500 desktop-notebook hybrid with a 20-in. screen and a remote, to a $2,270 gaming desktop with a swanky scarlet-and-gray exterior and high-end specs. Parra says Dell’s stores give consumers a chance to see its multimedia PCs and laptops in a home environment, paired with some of Dell’s other consumer goods like its flat-screen TV sets. The company expects to open more stores in the fall.
The second reason for Dell to go retail is more prosaic. For years, Dell’s direct-shipment model proved especially good for selling to businesses, which generate 80% of its sales.【F2】______So everyday shoppers are powering the industry’sgrowth. The consumer market grew at twice the pace of the enterprise market last year, according to technology-research firm IDC.
Many of the challenges facing Dell seem to spring from the very innovations that made it a power force. By selling direct, Dell keeps a lid on overhead and offers customized computers at competitive prices, with relatively swift delivery. As the price of computing dropped, Dell was consistently able to shed costs and maintain a price advantage over rivals. But this year Dell’s competitors have attacked that price gap.【F3】______Retailers have also cut prices, evenselling at cost and relying on upgrades and services for profits.
One possibility that doesn’t exist is the ability to walk out of the store with a computer. The newstores won’t carry inventory, so consumers will have to wait a few days for delivery.【F4】______Even as the company speeds up its retail operation, Dell CEO KevinRollins still downplays the significance of the home market, saying "It’s a secondary priority compared to our corporate customers." And he argues that the move is really an expansion of the small booths that Dell has set up in malls to allow customers to place orders. Says Parra: "We have 160 booths that have been very successful, and all we are doing is expanding on that success."
【F5】______Dell is retraining its customer-support staffand offering a new service called Dell Direct, which allows a technician to connect to a customer’s computer to root out problems. That’s partly in response to harsh criticism after the company didn’t initially beef up customer support as business grew, leading to 30-min. waits to talk to a phone representative.
Last year Dell also announced it would hire 1,500 more call-center workers. "What I am most excited about is the investment in customer support," says Rollins."It allows consumers who are not on a network directly, to connect with us the same way a big corporate client would."
A.HP slashed thousands of jobs and reduced the number of assembly plants, streamlining its supply chain and enabling it to go head to head with Dell on low-end machines.
B.The stores are part of a bigger program to make the company more user-friendly.
C.That lowers operating costs, but Vitelli, senior vice president of consumer electronics, says the impatience of the gotta-have-it-now mall shopper is not on Dell’s side: "Are you going to go to the restaurant, look at the menu and say, ’That’s great. Send me the meal in 10 days’?"
D.But the business market is becoming more commoditized, and prices are in a free fall. On the other hand, the sale to individual customers has grown rapidly.
E.Dell CEO Kevin Rollins considers the home market as its second priority because it generates less profit.
F.The first trend is the ever popular commingling of computing and entertainment in your living room. Yet Dell lives at the office.
G.The company is very confident that its retail stores will expand rapidly in the next few years.
【F1】
选项
答案
F
解析
第一段提到了两股不利潮流(two unfriendly trends),而第三段首句提到了The second reason,故可推测本段应是分析第一个原因。F出现信息词the first trend,即电脑和家庭娱乐(computing and enter-tainment)的结合,这与下文提及的intersecting with home entertainment相对应,故F正确。
转载请注明原文地址:https://kaotiyun.com/show/Ff74777K
0
考研英语一
相关试题推荐
Parents’MistakeIdeasAboutAsthmaDiseaseWatchingachildstruggletobreatheduringanasthmaattackisfrighteningfor
IsEinstein’sGeneralTheoryofRelativityPerfect?Familiarasitmayseem,gravityremainsamysterytomodemphysics.De
Somegreatmeninsistthateducationshouldheconfinedtosomeparticularandnarrowend,andshouldissueinsomedefinitewor
Somegreatmeninsistthateducationshouldheconfinedtosomeparticularandnarrowend,andshouldissueinsomedefinitewor
Americastillwallowsinwhatfeelslikearecession.However,Americansaretakingmattersintotheirownhands.Anewmovement
Publicimagereferstohowacompanyisviewedbyitscustomers,suppliers,andstockholders,bythefinancialcommunity,bythe
Hewaspunished______heshouldmadethesamemistakeagain.
Overthepastcentury,allkindsofunfairnessanddiscriminationhavebeencondemnedormadeillegal.【F1】Butoneinsidiousform
Overthepastcentury,allkindsofunfairnessanddiscriminationhavebeencondemnedormadeillegal.【F1】Butoneinsidiousform
Ifthereisonecentral,recurringmistaketheUnitedStatesmakeswhendealingwiththerestoftheworld,itistoassumethat
随机试题
用某种新疗法治疗某病患者,治疗结果有治愈、显效、好转、恶化、死亡五类,该资料的类型是
阅读下面的文言文,按要求答题。广既从大将军青击匈奴,既出塞,青捕虏知单于所居,乃自以精兵走之,而令广并于右将军军,出东道。东道少回远,而大军行水草少,其势不屯行。广自请曰:“臣部为前将军,今大将军乃徙令臣出东道,且臣结发而与匈奴战,今乃得一当单于
Ampholine用于
A.附子B.丁香C.干姜D.吴茱萸E.细辛善暖肝散寒者是
心理测验工作应遵守的原则为
若在工作组中被选取一组单元格,则其中活动单元格的数目是( )。
我国监管当局出台的贷款五级分类包含()等级的贷款。
某企业去年平均资产总额为1000万元,平均资产负债率为40%,负债平均利息率5%,实现的销售收入为1000万元,全部的固定成本和利息费用为220万元,优先股股利为15万元,变动成本率为30%,普通股股数为80万股。今年的销售收入计划提高50%,为此需要再筹
在假设检验中,对u检验法而言,如果在a=0.05的水平下接受原假设H0,则在a=0.01的水平下检验结论为()。
上海都市专项旅游产品中必须要突破的产品是()。
最新回复
(
0
)