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  3. A. Tide: ADVERTISEMENT ON TV B. Time limit: 40 minutes C. Word limit; 120-150 words (not including the given opening sen

A. Tide: ADVERTISEMENT ON TV B. Time limit: 40 minutes C. Word limit; 120-150 words (not including the given opening sen

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问题     A. Tide: ADVERTISEMENT ON TV
    B. Time limit: 40 minutes
    C. Word limit; 120-150 words (not including the given opening sentence)
    D. Your composition should be based on the OUTLINE below and should start with the given opening sentence: "Today more and more advertisements are seen on the TV screen. "
    E. Your composition must be written clearly on the ANSWER SHEET. (15 points)
    Outline:
    1. Present state
    2. Reasons
    3. My comments
选项
答案 Today more and more advertisements are seen on the TV screen. In general, a barrage of commercial advertising ranges in length from a few seconds to several minutes. Sometimes, the same advertisement may repeat uninterruptedly for 2 - 3 times, which makes it easy for people to blurt out advertising expressions, even for 3-year-old kids. In addition to continued advertising spots in the program, the ones implanted in the story which audiences are forced to watch are much more irritating. The reasons, I think, for the growing number of advertisements on TV are not far to seek. To begin with, advertisement is a decent way to bring the merchandise or service into public view intuitively and vividly, which might otherwise have remained unknown. As a result, manufacturers invest heavily on stars and advertising agencies to make fantastic TV advertisements. Then, it is not difficult to find that advertisements are less in CCTV than in local TV, for advertising revenue does provide a significant portion of the fund for local TV station. In a word, dialectical and judicious insight shall be given to TV advertisements. We should select useful information and filter out exaggerated descriptions and artistic images, especially when making purchase decisions.
解析         本题要求以“电视广告”为题写一篇作文，根据题干要求可以列出作文的提纲：1．概述电视广告的现状；2．给出原因；3．我的意见。本文要求考生在看似确定的框架下尽量发挥自己的主观能动性。电视广告是每个人都熟悉的事物，但是在描述其现状时要注意思考广告本身存在的问题和原因，以加深文章的思想性。
    第一段：描述现状，电视广告越发常见。根据题干给出的首句，考生可以接着描述电视广告的泛滥及对人们的影响。
    第二段：深层挖掘，事出有因。针对首段提到的“电视广告越发常见”这一现状，阐述原因。可从广告的作用这一角度来进行叙述，也可从广告与电视台资金来源之间的关系进行分析。
    第三段：给出评论，理性对待。尾段既是个人的观点，同时也是对全文的总结，可以针对广告泛滥这一问题，从个人理性对待方面给出评价。
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