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  3. Human feelings are affected by color unconsciously. Manufacturers have discovered by trial and error that sugar sells badly in g

Human feelings are affected by color unconsciously. Manufacturers have discovered by trial and error that sugar sells badly in g

admin2008-01-17  51
问题     Human feelings are affected by color unconsciously. Manufacturers have discovered by trial and error that sugar sells badly in green wrappings, that blue foods are considered by consumers as tasteless, and that cosmetics should never be packaged in brown. These discoveries have grown into a whole discipline of color psychology. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with calm, while yellow is a key color in association with energy. For primitive men. activity during the day meant hunting and attacking, in which he soon saw as red, the color of blood and hunting and fire. So it was natural that green, the complementary color to red, should be associated with passive defense. Experiments have shown that colors also have a direct psychological effect. People, when exposed to bright red, show an increase in breathing rate, heart beat and blood pressure. Red is exciting. Similar exposure to pure blue has exactly the opposite effect, because it is a calming color. Because red has an implication of excitement, it is chosen as the signal for danger. Some analyses show that a vivid yellow can produce a more basic state of alertness and alarm. So fire engines and ambulances in some advanced countries are now rushing around in bright yellow colors that stop traffic dead.  
If people are exposed to red, which of the following statements does NOT happen?
选项 A、They feel afraid.
B、They breathe faster.
C、Their blood pressure rises.
D、Their hearts beat faster.
答案A
解析 细节题。文章第九句谈到了B、C、D三项，当人看到鲜红色时，会呼吸加快，心跳加速，血压升高(when exposed to bright red，show an increase in breathing rate，heart beat and blood pressure)，没提到A项。
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