首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Wordcof-mouth advertising turns out to be insincere. B、Traditional advertisements are convincing. C、Everyone loves traditional
A、Wordcof-mouth advertising turns out to be insincere. B、Traditional advertisements are convincing. C、Everyone loves traditional
admin
2022-08-21
84
问题
Tonight, I’ll be specifically talking about wordcof-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well, do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, wordcof-mouth advertising happens when a person tells another person about the good experience with a product or service. That second person then tells another friend, family member, or colleague. By contrast, traditional advertisers talk about how good their products are. Usually, they say things like "Studies show that our products are the best. ", or "Everyone loves our products. ", but it can sound insincere or unconvincing. And some statistics also prove that wordcof-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe wordcof-mouth is the most reliable way to find out information about products and services, 70% of people are affected by it, 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that wordcof-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of wordcof-mouth advertising are also apparent. Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
Questions 13 to 15 are based on the passage you have just heard.
13. What does the speaker say about purchasing products?
14. What do we learn from the new study of NOP World?
15. What is the main reason for the wide popularity of wordcof-mouth advertising?
选项
A、Wordcof-mouth advertising turns out to be insincere.
B、Traditional advertisements are convincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in wordcof-mouth advertising.
答案
D
解析
原文中提到,NOP World的最新研究表明,93%的人认为口头传播是获取产品信息和服务最可靠的途径,70%的人会受到口碑广告的影响。由此可知,大多数人是相信口碑广告的,故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/Hdx7777K
0
大学英语六级
相关试题推荐
A、Agoodsecondaryeducation.B、Apleasantneighbourhood.C、Ahappychildhood.D、Ayearofpracticaltraining.A选项均为名词,是关于什么事物的。
A、Toliveamorecomfortablelife.B、Togiveperformances.C、Tobeapupilofafamousviolinist.D、Toenterafamousuniversity
A、HelearnedalotfromhisstudyinEngland.B、Helearnedmanyforeignlanguagesinhiscollege.C、Hewassatisfiedwithhised
A、HemisseshisflightB、Hecanfindagoodseat.C、Hecanleavetheairportfirst.D、Hisluggagecomesoutlast.C选项仍为某种人的遭遇。短文
A、Herpriorschooling.B、Herage.C、Herresidence.D、Herdrivingrecord.C男士说:“我们只需要登记住址:有姓名和住址的电话账单就可以了。”故答案为C。所有选项都很简短,表面上提供不了
A、Generatedifferentspeeches.B、Identifyobjectsinpictures.C、Improveroadconditions.D、Reproducehumanbrains.B录音提到,认知计算机系
A、Itwillmakeconflictsbetweenpeople.B、Itwillhaveabadimpactonbrains.C、Itisawasteoftimeandenergy.D、Itisaki
A、Theprocessofageingcanultimatelybebroughtundercontrol.B、Improvedhealthcarefortheelderlywillcontributetolonge
7月份,某大豆生产者为避免在11月份大豆收获出售时价格下跌,可以采取的方法有()。
随机试题
根据新公共行政学组织理论,公共行政组织的基本运作过程是指()
资产评估的主体是指()
依靠细胞表面免疫标志做出诊断的急性髓系白血病(AML)类型是
对血压高、心率快的心肌梗死患者,可止痛且改善预后的药物是( )
A第一类医疗器械产品B第二类医疗器械产品C第三类医疗器械产品D第四类医疗器械产品E第五类医疗器械产品一次性无菌注射器和一次性输液器属于
在缺省方式下,新打开的Excel工作簿中含有( )张工作表。
Intemet的主要功能包括()。
建设项目的竣工验收按规模大小和复杂程度分为()阶段。
你认为自己在这次面试中的排名会是怎样的?
Themostdetaileddatayetonemissionsofheat-trappinggasesshowthatUSpowerplantsareresponsibleforthebulkofthepol
最新回复
(
0
)