2. 考研
  3. Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately

Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately

admin2019-08-01  50
问题     Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, in the hopes that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding usage across the world, the same tactics apply.
    Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we’ll click on that banner that sparks our interest and thus, in theory, buy the products advertised.
    Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who lure customers in with the banners and the hosting web sites who are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits.
    The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that put them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry.
    With the recent slump in the technology sector and slumping economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional "brick and mortar" businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed.
Speaking of the new methods of advertising on the Internet, the author implies that
选项 A、banners and other Internet advertising methods are and will continue to boost sales
B、banners are beginning to lose their advertising efficiency
C、although these new methods offer a boost in the short run, more traditional methods are superior
D、they must, just like traditional methods, change over time to remain effective
答案D
解析 属态度推断题。相关信息在第四段最后一句：如果互联网广告要继续保持独立发展的商业运作，并且使其有利可图，需要考虑采取新的方法来给这一产业注入新的活力。再结合文章最后一句的意思(到底全球性的网上购物是大势所趋，还是人们的一时冲动，这一切在未来的几年里，将见分晓)可推知，选项D正确。选项A与此相反；选项B是文章第四段第三句中明确指出的事实，不是暗含的意思(题目要求的implied)；文章没有比较传统广告与互联网广告的优劣，因此，选项C错误。
转载请注明原文地址:https://kaotiyun.com/show/I62Z777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)