2. 考研
  3. One factor that can influence consumers is their mood state. Mood may be defined【B1】______a temporary and mild positive or negat

One factor that can influence consumers is their mood state. Mood may be defined【B1】______a temporary and mild positive or negat

admin2018-04-27  14
问题     One factor that can influence consumers is their mood state. Mood may be defined【B1】______a temporary and mild positive or negative feeling that is generalized and not tied【B2】______any particular circumstance. Moods should be 【B3】______ from emotions which are usually more intense, 【B4】______to specific circumstances, and often conscious. 【B5】______ one sense, the effect of a consumer’ s mood can be thought of in 【B6】______ the same way as can our reactions to the 【B7】______ of our friends—when our friends are happy and "up", that tends to influence us positively, 【B8】______ when they are "down", that can have a 【B9】______ impact on us. Similarly, consumers operating under a【B10】______mood state tend to react to stimuli in a direction【B11】______with that mood state. Thus, for example, we should expect to see【B12】______in a positive mood state evaluate products in more of a【B13】______manner than they would when not in such a state.【B14】______, mood states appear capable of【B15】______a consumer’ s memory.
    Moods appear to be【B16】______influenced by marketing techniques. For example, the rhythm, pitch, and【B17】______of music has been shown to influence behavior such as the【B18】______of time spent in supermarkets or【B19】______to purchase products. In addition, advertising can influence consumers’ moods which, in【B20】______, are capable of influencing consumers’ reactions to products.
【B4】
选项 A、related
B、referred
C、attached
D、associated
答案A
解析 考查形容词辨析。根据第二句中“…that is generalized and not tied to any particular circumstance”的提示，此处意在表明emotion比mood在表现上要更加强烈一些，而且还要受特定环境的影响与制约，因此所选词汇在意思上必定与tie一词相同或近似，故而选择A．related“相关的”。
转载请注明原文地址:https://kaotiyun.com/show/KI6Z777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)