首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
admin
2016-04-03
36
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://kaotiyun.com/show/KmG7777K
0
大学英语六级
相关试题推荐
TheHealthBenefitsofDrinkingWater—IsBottledDrinkingWaterHealthierThanFilteredTapWater?[A]Waterisak
A、Whattheman’splansarefortonight.B、Whythemandoesnotwanttoplaytennis.C、Whytheydonothavetimetoplaytennisa
A、Inabus.B、Inaclinic.C、InaboatD、Inaplane.C对话中女士首先提到了关键词seasick,意为“晕船的”,接下来男士对她说,先闭上眼睛放松一下,一会儿上岸就好了。由此可知,两个人现在正在船上,故答
A、Thewomanaskedthemantoaccompanyhertotheparty.B、StevebecamerichsoonaftergraduationfromcollegeC、Steveinvited
Agoodmarriagemeansgrowingasacouplebutalsogrowingasindividuals.Thisisn’teasy;marriagehasalwaysbeendifficult.
A、Shehasspentallthemoney.B、Sheworksinafactory.C、Sheshouldgetajob.D、Shelikestoargue.D细节题。选项与女士有关,涉及钱、工作以及女士的性
A、Helpherpreparethepresentation.B、Giveherextratimetofinishthereport.C、Givehersomeadviceondoingthereport.D、H
A、He’sgotastomachache.B、He’sgotaheadache.C、Hehaseyetrouble.D、Heisalcoholic.D抓住but后的关键信息“onlyacoupleofglasses,
A、Dr.Andersonlikessharpglassesespecially.B、Dr.Andersonmaynotbeagoodchoice.C、Dr.Andersonisleavingthecountry.D
A、Shewasveryluckytoseemanywhales.B、Shedidn’tgotothewhale-watchingtrip.C、Shedidn’tseeawhaleonherwhale-watch
随机试题
在道路上发生未造成人员伤亡且无争议的轻微交通事故如何处置?
简述法律文书的产生必需具备的两个条件。
A.肺血栓栓塞症B.左心衰竭C.急性呼吸窘迫综合征D.多因性肺动脉高压E.肺间质疾病
在影响X线减弱的因素中,错误的是
下列属于淋病奈瑟菌的特征的是
简要写出普通沥青混合料配合比设计流程。
幼儿园某幼儿被虫咬伤,具体应该如何处理?
公安行政执法活动是以国家强制力为后盾,因而它具有强制性。()
(15)是关于质量管理体系的一系列标准,有助于企业交付符合用户质量要求的产品。
以下关于单选按钮和复选框的叙述中,正确的是( )。
最新回复
(
0
)