首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year’s tourna
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year’s tourna
admin
2014-12-26
79
问题
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year’s tournament on their smart phones, tablets and computers in record numbers.
A
surge
of US interest in football this year has also led to record television audiences for broadcasts on ESPN and Uni-vision, the Spanish-language network. The US team’s loss on Tuesday to Belgium averaged a 9.6 overnight rating on ESPN, according to Nielsen, the highest for any World Cup match the network has broadcast.
But a 50 per cent surge in live streaming compared with the previous record, set during the 2012 London Olympics, shows that the sport’s appeal has grown particularly among younger, more digital, fans. Young people are energetic and fond of sporting. The World Cup is a great tournament of football, so they must be attractive. On the other hand, now the electronic devices are developing rapidly, more people have smart phones, tablets and computers. Then to watch the World Cup becomes much easier.
US viewers have so far watched nearly 30m hours of streaming video on ESPN’s World Cup website and apps, the network said, beating the previous record of 20.4m viewing hours during NBC’s 2012 Olympics coverage. Univision has streamed 1.5m hours since the start of the tournament.
Last week’s USA vs. Germany match drew a record 1.7m streaming viewers to ESPN at its peak, with streaming on Univision peaking at 747,000. Tuesday’s USA vs. Belgium match peaked at 1.5m streams on ESPN and 680,000 on Univision.
In comparison, live streaming of January’ s Super Bowl peaked at 1. 1m.
While the elimination of the US team leaves a question mark over US fans’ interest in the rest of the tournament, Univision’ s audience for non-US games has been robust.
Univision said its broadcast on Sunday of the Mexico vs. Netherlands match was the most-watched programme, of any kind, in US Spanish-language TV history, with an average 10.4m viewers. Its audiences have been the largest in cities with large Spanish-speaking populations, such as Miami, Los Angeles, Houston and New York.
With most matches being shown during business hours, Americans are increasingly turning to their devices, such as smart phones, tablets and computers to keep up with the tournament. Fifa, football’ s governing body, said US fans make up 20 percent of its global digital audience and are spending more time on its website and apps than fans in Brazil, Germany, England and France combined.
With different kind of electronic devices to watch World Cup, the number of audience becomes larger. The flood of demand caused some problems with ESPN’ s feeds, leading frustrated viewers to take to Twitter to complain about the match cutting out. That had also happened during the USA vs. Germany game.
The word "surge"(Line 1, Para. 2)may mean______.
选项
A、a sudden increase
B、an unexpected decrease
C、an abrupt change
D、a high wave
答案
A
解析
语义题。文章第一段讲到。今年通过智能手机、平板电脑和电脑观看世界杯比赛的美国人数创下历史纪录,世界杯也成为美国有史以来在流媒体上实时播放量最大的体育赛事。由此可知,今年有相当多的美国人关注世界杯,也就是美国人对于足球的兴趣突然增加,A项符合题意。
转载请注明原文地址:https://kaotiyun.com/show/Kzh7777K
0
大学英语六级
相关试题推荐
Indiaistofrugality(节俭)asBethlehemistoJesus.Asrichcountriesenteraneweraof【C1】______,thebestpracticesofthegur
HowExerciseCouldLeadtoaBetterBrainA)Thevalueofmental-traininggamesmaybespeculative,asDanHurleywritesinhisa
Doeswalkingonthemoonmakelifebetterforpeopleonearth?Whyshouldwebespendinghugesumsontripstoouterspace?Such
Obviously,ifyouhavetroublesleeping,thefirstthingyoushoulddoisavoidcoffee,tea,andcigarettesintheevening.You
A、Registeringforcourses.B、Buyinganewcomputer.C、Gettingdirections.D、Studyingsociology.A根据“whichcoursestotake选什么课程”,
A、Tosharetheirvideoswithothers.B、Tomakealiving.C、Toshowtheirtalentsforwebsite-making.D、Tosetupabusinessoft
High-performingandvalue-creatingcompanieshavelearnedhowtotietogethertheprinciplesofcustomerpreference,producerec
A、She’shappythatthestudentcenterisgettingmorecomputers.B、She’llletthemanusehercomputer.C、Shehopestotakeast
Technology,Costs,LackofAppealSlowE-TextbookAdoption[A]TextbooksareoftenaluxuryforcollegeseniorVatellMartin.The
A、It’llbecomemorepopularthanbefore.B、It’llhaveitstransportationdeveloped.C、Itsfootballindustrywillbeimproved.D、
随机试题
关于曹魏《新律》的说法,不正确的有()。
380V低压配电网按接地方式可分为()三种。
DL/T819—2002《火力发电厂焊接热处理技术规程》规定热处理后应自检哪些内容?
A.暗红色粪便B.柏油样粪便C.陶土色粪便D.果酱样粪便E.“米泔水”样便上消化道出血时粪便呈()。
麻黄的性味归经是
某合格测温仪表的精度等级为0.5级,测量中最大示值的绝对误差为1℃,测量范围的下限为负值,且下限的绝对值为测量范围的10%,则该测温仪表的测量下限值是()℃。
指定代理是指根据( )的指定而产生的代理。
医务社会工作者在为病人服务中的角色有哪些?()
现代教育学的科学性指的是()。
某小学五年级的学生身高(按整数厘米计算),最矮的是138厘米,最高的是160厘米。如果任意从这些学生中选出若干人,那么,至少要选出多少人才能保证有5人的身高相同?
最新回复
(
0
)