2. 外语
  3. Read the article below about customer relationship management. Choose the correct word or phrase to fill each gap from A, B, C o

Read the article below about customer relationship management. Choose the correct word or phrase to fill each gap from A, B, C o

admin2013-04-20  51
问题 Read the article below about customer relationship management.
Choose the correct word or phrase to fill each gap from A, B, C or D on the opposite page.
For each question(21-30), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
                    Customer Relationship Management
In today’s fast-moving market, it is a simple(0)______that products are constantly being replaced by something new. For companies large and small, the most important real(21)______ with measurable, long-term value is loyal, one-to-one customer relationships. However, despite their importance, they do not(22)______ on any company’s balance sheet. If a company lost 10% of its inventory to theft, it would react swiftly, but if the company loses 10% of its customers, this may not be(23)______
In this age of product(24)______ , in which the market fails to perceive any profound difference between products or companies, effective management of customer relationships is critical in achieving a competitive(25)______ Delivering quality service and achieving high customer satisfaction have been closely(26)______ to profits, and consequently the(27)______ all companies are trying to make is to provide more internal and external customer relationship focus. By(28)______ available information technology, leading companies have already shortened process and response times, increasing customer satisfaction.
But companies must make a profit to survive, so telling a chief executive to focus more on customers, through the use of expensive information technology, may fall on deaf ears unless it can be demonstrated that such investments will be(29)______in terms of revenue, market share and profits. Certain companies are responding to this new customer focus by completely(30)______ their traditional financial-only measurements of corporate performance, and seeking new ways of measuring customers’ perceptions and expectations.

选项 A、profiting
B、capitalising
C、exploiting
D、benefiting
答案C
解析
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