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  3. Wealthier university presses could afford to diversify more effectively, and supply a variety of books rather than a glut of tho

Wealthier university presses could afford to diversify more effectively, and supply a variety of books rather than a glut of tho

admin2015-02-12  23
问题     Wealthier university presses could afford to diversify more effectively, and supply a variety of books rather than a glut of those that just make money. The business of university publishing had entered into dangerous arithmetic. Production grew almost four times faster than the market. The total output of all university presses was 31 million books. After deducting the 5 million books bought by libraries, each and every one of the million faculty members in academe in the U.S. would need to buy 26 university-press books a year to reach market equilibrium.
    There remains today a stubborn, widespread fantasy that libraries will buy enough copies of a book to pay for the cost of producing it. True, once upon a time, a university press could expect to sell about 1,500 copies of a typical monograph, with 800 to 1,000 of those sales to academic libraries. But by 1990, the number for library sales had dropped to 500 or 600. Currently, it is common to hear 200, and not unusual to hear still lower numbers.
    How did university presses move so far into the trade marketplace, ever further than their universities? Library budgets shifted dramatically toward science and technology journals and large expensive databases, so they had less and less money for books. As one market diminished, another had to be found. University administrators came to assume that a university press could pay for books that lose money by publishing books that make money. Academic authors made marketing a more important reason for choosing a press than refereeing, editing, or proofreading.
    The situation is sad and needs to be addressed in a healthy academic debate about the ethics of commercial publishing.
One of the reasons that university presses over-published was______.
选项 A、that they want to compensate money that some books lose
B、that they didn’t estimate their market correctly
C、that the libraries refused to buy them so they were stuck with too many
D、that they felt obligated to service the academic community
答案B
解析 属信息推断题。第二段开头指出：“现在广泛存在着一种固执的幻想，认为图书馆购买的图书数量足以支付其生产成本。”可见，这是对市场的错误评估，导致大学出版社出版过量。
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