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  3. Artists routinely mock businesspeople as money-obsessed bores. Or worse, Many businesspeople, for their part, assume that artist

Artists routinely mock businesspeople as money-obsessed bores. Or worse, Many businesspeople, for their part, assume that artist

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问题    Artists routinely mock businesspeople as money-obsessed bores. Or worse, Many businesspeople, for their part, assume that artists are a bunch of pretentious wasters. Bosses may stick a few modernist paintings on their boardroom walls. But they seldom take the arts seriously as a source of inspiration.
   The bias starts at business school, where "hard" things such as numbers rule. It is reinforced by everyday experience. Bosses constantly remind their underlings that if you can’t count it, it doesn’t count. Few read deeply about art. Sun Tzu’s The Art of War does not count. Some popular business books rejoice in their vulgarism: consider Wess Robert’s Leadership Secrets of Attila the Hun.
   But lately there are welcome signs of a thaw on the business side of the great cultural divide. Business presses are publishing a series of books such as The Fine Art of Success, by Jamie Anderson.
   Mr. Anderson points out that many artists have also been superb entrepreneurs. Damien Hirst was even more enterprising. He not only realised that nouveau-riche collectors would pay extraordinary sums for dead cows and jewel-encrusted skulls. He upturned the art world by selling his work directly through Sotheby’s, an auction house. Whatever they think of his work, businesspeople cannot help admiring a man who parted art-lovers from ￡ 75.5 million on the day that Lehman Brothers collapsed.
   Studying the arts can help businesspeople communicate more eloquently. Most bosses spend a huge amount of time "messaging" yet few are much good at it. Half an hour with George Orwell’s Why I Write would work wonders.
   Studying the arts can also help companies learn how to manage bright people. Rob Goffee of the London Business School points out that today’s most productive companies are dominated by what they call "clevers" , who are the devil to manage. They hate being told what to do by managers, whom they regard as dullards. They refuse to submit to performance reviews. In short, they are prima donnas.
   Studying the art world might even hold out the biggest prize of all-helping business become more innovative. Companies are scouring the world for new ideas. In their quest for creativity, they surely have something to learn from the creative industries. Look at how modern artists adapted to the arrival of photography, a technology that could have made them redundant, or how J. K. Rowling kept trying even when publishers rejected her novel.
   
By learning from the art world, businesses can_____.
选项 A、endow their products with artistic characteristics
B、master an efficient message-collecting method
C、train the difficult people to be more obedient
D、improve their adaptability and perseverance
答案D
解析 细节题。根据题干关键词the an world，businesses定位到第七段。第七段中提到“研究艺术甚至能带来的最大回报是提升企业的创新力”，随后作者列举了两个例子：一个是现代画家通过创新避免了被相机替代的命运，另一个是J．K．罗琳在小说屡次被拒后依然坚持继续尝试。通过这两个事例，作者向我们说明了管理者可以向艺术界学习对“形成创新力”来说很重要的“坚韧性”和“适应性”。故D项为正确答案。
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