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  3. In a survey last year the bosses of small businesses overwhelmingly came out in favour of hard work and a strong character over

In a survey last year the bosses of small businesses overwhelmingly came out in favour of hard work and a strong character over

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问题    In a survey last year the bosses of small businesses overwhelmingly came out in favour of hard work and a strong character over formal qualifications. Two thirds rated character and attitude as very important, whereas only 3 per cent considered university degrees to be a real asset. 【R1】______
   Historically, it can be summarised like this: on the one hand the self-educated leaders of small businesses have viewed graduates as time-wasting and costly upstarts, while graduates have sneered at the provincial mindset and paltry pay of the non-corporate office.
   But according to David Bishop, of the Federation of Small Businesses, it has got more to do with practical issues. " Because of their size, small businesses look for generalists with broader responsibilities rather than specialists," he says. " They are not like a major employer with hundreds of employees each assigned a specific role. "
   Take IT, for example. 【R2】______
   Certainly, there is resistance within the SME (small and medium-sized enterprises) community to employing graduates. The most frequently cited reasons reported by owner managers are: perceived high costs, worries about recruitment, retention and the graduate’s commitment, and concern about the high risk of recruiting graduates who are seen as inexperienced and often too academic.
  【R3】______" Recruitment is a challenge in terms of competition and costs when you can’t offer the package of an international bank, but graduates are valuable because they are on top of innovative research and development. "
  【R4】______Afzal Akram, chairman of Business Link for London, says that small businesses are beginning to realise the potential employee resources found in universities.
   "In today’s business environment, people are the real differentiator, so getting the best is crucial. Tapping the graduate recruitment market allows small businesses to access candidates with excellent skills, training and education, who are hungry and motivated. "
  【R5】______They undertake projects that benefit the host business, ranging from website design, marketing and accounting system implementation to product development.
   A. It is difficult for small manufacturers to find a graduate who can deal with all the equipment across the business, but it is easy to find one with in-depth knowledge.
   B. There is also a lack of awareness of what universities and graduates have to offer.
   C. This data seemed to confirm a longstanding mistrust between small businesses and graduates.
   D. Small businesses know that graduates offer them a great opportunity and want to see more graduates going into small firms in intern positions.
   E. Nonetheless, Bishop says that more and more graduates are finding employment in small businesses.
   F. They can bring fresh ideas and skills to a business, boosting performance and profitability.
【R2】
选项
答案A
解析 本题的答题关键在于：理解第三段和第四段之间的逻辑关系，即第三段举例说明第四段中的观点。因此两段在内容上是一致的。
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