2. 外语
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy th

Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy th

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问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy the food they have produced or the goods they have made or the services they can【C2】______.
    But in the 19th century the mass production of goods【C3】______from the Industrial Revolution made person-to-person selling【C4】______. The mass distribution of goods that【C5】______the development of the railway and highway made person-to-person selling too slow and【C6】______. At the same time, mass communication — first newspapers and magazines then radio and television — made mass selling through【C7】______possible.
    The objective of any advertisement is to【C8】______people that it is in their best【C9】______to take the action the advertiser is recommending. The action【C10】______be to purchase a product or to use a service, vote for a political candidate or【C11】______to join the Army.
    Advertising as a【C12】______developed first and most rapidly in the United States, the country that uses it to the greatest【C13】______. In 1980 advertising expenditures in the US exceeded 55 billion dollars or【C14】______2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product【C15】______advertising.
    【C16】______advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as【C17】______. Some of those economies are passed along to the purchaser so that the cost of a product sold【C18】______through advertising is usually far【C19】______than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising【C20】______for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
【C14】
选项 A、similarly
B、supposedly
C、approximately
D、accountably
答案C
解析 语义衔接题。or表明前后以不同的方式说明advertising expenditures是多少。前面提到广告费用超过了550亿美元，很显然是个不确切的数目，那么广告费在国民生产总值中占的比例也应该是不精确的，故答案为[C]approximately“大约”。[A]similarly“相似地”：[B]supposedly“推测地，大概”常用来指事情发生的可能性，而此处是说广告费所占比例，故排除：[D]accountably“可说明地”。
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大学英语四级

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