首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
For years, digital news conformed to one section of the 1984 prophecy of the technology guru Stewart Brand — that "information w
For years, digital news conformed to one section of the 1984 prophecy of the technology guru Stewart Brand — that "information w
admin
2014-06-25
15
问题
For years, digital news conformed to one section of the 1984 prophecy of the technology guru Stewart Brand — that "information wants to be free because the cost of getting it out is getting lower. " Now, it is relying on his other, lesser-known maxim — that "information wants to be expensive because it’s so valuable. The right information in the right place just changes your life. "
As paywalls go up, and advertising yields continue to fall, publishers have pinned their hopes on subscriptions. Some suggest that it is a breach of publishers’ moral obligation to make news freely accessible because it is a public good.
I don’t see why publishers have an ethical duty not to charge for the content they originate. Free news is a recent phenomenon. Newspaper publishers always charged readers, albeit a small amount compared with the cost of newsgathering. Furthermore, nothing will change the fact that people have access to far more information than before the internet. News cannot be patented - once information is uncovered, it spreads rapidly across Twitter and Facebook, and is repeated by rivals and aggregators.
Yet the trend is clear. Most of the top US newspapers have a paywall in place, or are planning one. The financial model for print newspapers — that most revenues came from advertising, with subscriptions and news-stand prices making up the rest — does not work online. The double-digit increase in online advertising revenues in the early 2000s has slowed to the low single figures, as growing traffic is mostly offset by falling advertising yields. With hindsight, it is blindingly obvious that when the space for advertising expands — as it did hugely with the shift from print to online — prices fall. For a long time, this evaded news publishers, who lived in the vain hope that they could rely more on advertising in the online world, rather than less. Papers such as the FT and the New York Times have reversed that tactic — the NYT’s circulation revenues now exceed those from advertising. Thus, news is increasingly being paid for by affluent individuals — the average household income of NYT subscribers is about $100, 000— or produced as part of a corporate service, such as Bloomberg News and Thomson Reuters.
Should we be worried? The risk is that news will become slanted in the interests of corporations and the wealthy. So far, there isn’t much sign of that. The news organisations best placed to prosper from the shift — Bloomberg, Reuters, the FT, the Wall Street Journal, The Economist — have high standards. Indeed, the shift towards subscriptions could raise editorial standards, rather than lowering them. Free sites that need to boost page views to gain advertising have an incentive to go downmarket with more gossip and celebrity news; the ones that rely more on subscriptions have the reverse incentive.
But the fading era of advertising-subsidised newspapers and free-to-air television was at least democratic. At relatively low cost, everyone could be well informed. In the future, the information superhighway will have both fast and slow lanes.
The trend of setting up paywalls is mainly driven by the fact that______.
选项
A、traffic growth is slowing down
B、online advertising prices are dropping
C、advertising is shifting from print to online
D、the number of wealthy readers is increasing
答案
B
解析
根据题干关键词定位到第四段。本段存在这样一个逻辑关系链条(果一因):美国顶尖网络报纸设置“支付墙”一网络新闻媒体无法依靠广告盈利一网络新闻媒体广告收入下降一网络广告价格下降(一广告版面扩大)。由此可见,设置“支付墙”是由于广告价格下降引起的收入下降,[B]选项正确。
转载请注明原文地址:https://kaotiyun.com/show/PGK4777K
0
考研英语一
相关试题推荐
FromTheTippingPointtoNudge,theriseofpop-socialsciencehasbeenanoticeablefeatureofthepastdecadeinpublishing.
(46)OneideathateliteuniversitieslikeYale,sprawlingpublicsystemslikeWisconsinandsmallerprivatecollegeslikeLewis
NewYorkTimeswasnotcriticizedbytheconservativebecauseofbeing______.WhichoneisNOTtrue?
EveryonehasheardoftheSanAndreasFault,whichconstantlythreatensCaliforniaandtheWestCoastwithearth-quakes.Buthow
Asanation,Japanisunusuallywellpreparedfornaturaldisasters.IntheyearssinceWorldWarII,successivegovernmentshav
Afieldissimplyasocialsystemofrelationsbetweenindividualsorinstitutionswhoarecompetingforthesamestake.Anexam
Expertshavelearnedfromstudyingotherdisasters,suchasOklahomaCitybombing,the【C1】______ofSept.11andthe【C2】______of
Everyonehassufferedfromheadaches,but【C1】______recentlymedicalresearcherswerenotcertainwhatcausedthem.Blewresearch
Everyonehassufferedfromheadaches,but【C1】______recentlymedicalresearcherswerenotcertainwhatcausedthem.Blewresearch
随机试题
骨髓位于①___________________和②___________________的间隙中,可分为③___________________和④___________________两种。
男,60岁。发热伴寒战、心悸7天,体温最高39℃,头痛、咳嗽、右大腿肿痛,病情渐重入院。查体:T38℃,P100次/分,R24次/分,BP100/75mmHg。神志清楚,巩膜轻度黄染,双肺呼吸音粗,无哕音,心脏无异常,腹平软、无压痛,肝区无叩痛右大腿中段红
关于肾功能减退患者抗菌药物的应用,下列说法错误的是
通常,现收现付与共同账户(也称社会统筹)并用,是()的制度模式。
下列电机中,()能将机械能转变为电能。
弥补财政赤字对货币供应量的影响包括()。
甲、乙、丙三人共同投资设立一合伙企业,合伙企业在存续期间,甲擅自以合伙企业的名义与丁公司签订了代销合同。乙和丙获知后,认为该合同不符合合伙企业利益,即向丁公司表示对该合同不予承认,因为该合伙企业内部规定,任何合伙人不得单独与第三人签订代销合同。对此,下列说
下列有关警察本质的表述正确的有()。
以下关于必然性和偶然性的说法正确的有()。
《桃花源记》中“黄发垂髫,并怡然自乐”的“黄发”指孩子。()
最新回复
(
0
)