2. 外语
  3. • Read the text below about how consumers decide what to buy. • In most of the lines (34-45) there is one extra word. It is eith

• Read the text below about how consumers decide what to buy. • In most of the lines (34-45) there is one extra word. It is eith

admin2010-01-22  33
问题 • Read the text below about how consumers decide what to buy.
• In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
                                         Consumer Behaviour
     The consumer is the focus of all retail business and it is important to appreciate how Consumers are influenced in their buying decisions. Most of consumers, before making a
34. purchase, gather information and evaluate with the alternatives, but the extent to which
35. they look for information depends on the type of purchase. For example, in the case of
36. routine grocery purchases most consumers respond to automatically. However, for
37. purchases where the risk of making the wrong decision is greater, like buying a new
38. car, so the search for information is more important. The decision to purchase is never a
39. single decision but a number of these separate decisions, and at any time during this
40. process, consumers can change their minds about and choose an alternative route. For
41. exam pie, although a consumer may have decided where to buy a product only to realise
42. at the last moment that this is, in fact, having the wrong choice. The price in the store may
43. be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44. facilities and efficient staff all lead to a too positive impression, so retailers should
45. remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
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