首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Advertising is personal. B、Advertisements are convincing. C、Advertisements are unreliable. D、Advertisements are misleading. B细
A、Advertising is personal. B、Advertisements are convincing. C、Advertisements are unreliable. D、Advertisements are misleading. B细
admin
2013-11-21
70
问题
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public". And some people thought that advertising was "truth well told". Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas through various media.
All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.
Questions 16 to 18 are based on the passage you have just heard.
16. What is the passage mainly about?
17. What’s the financial source of the privately owned mass media?
18. According to the passage, what is one of the features of advertisements?
选项
A、Advertising is personal.
B、Advertisements are convincing.
C、Advertisements are unreliable.
D、Advertisements are misleading.
答案
B
解析
细节题。本题可从文中对广告的定义中得到答案:广告就是付费的、非个人性的,通常通过各种媒体传达出来的对商品、服务和思想具有说服力的描述。以此定义来看,广告具有说服力而非私人性、不可靠或者具有误导性。
转载请注明原文地址:https://kaotiyun.com/show/QjS7777K
0
大学英语四级
相关试题推荐
A、Threegroupsoflearners.B、TheimportanceofbusinessEnglish.C、EnglishforSpecificPurposes.D、FeaturesofEnglishfordif
A、Towinacompetition.B、Tobreakarecord.C、Todeliverthenewsofvictory.D、Towinthefirstprize.C细节题。见第二段,“Heranfrom
Withouttelephoneitwouldbeimpossibletocarryonthefunctionof______everybusinessoperationinthewholecountry.
Inmostworksuccessismeasuredbyincome,andwhileourcapitalisticsocietycontinues,thisisinevitable.Itisonlywheret
A、Listeningtotheradio.B、Readinganewspaper.C、Watchingtelevision.D、Watchingasportsgame.B此题考查推理能力,题目询问男士在于什么。男士回答说“我还没
A、Theyworkhardatnoon.B、Theyfeeltoohottosleep.C、Theirworkisdifficult.D、Theytakenapsatnoon.D短文提到,“在世界许多地方,人们有午
A、Shewasinterestedinlivingindifferentplaces.B、ShewantedtoknowmoreaboutJapaneseculture.C、Shewaspromotedbyher
Forthefirsttimein25yearstheFoodandDrugAdministration(FDA)isbringinginnewhealthwarningsforcigarettes.Thenine
天坛(theTempleofHeaven)坐落在北京南城正门内东侧,是世界级的艺术珍品之一。天坛建于明朝,是明清两朝皇帝用以“祭天”(worship)的建筑。天坛现在已经成为对外开放的公园,深受游客和市民的喜爱。天坛是一个优美而令人愉悦的地方,在这儿
A、Theconstantexercises.B、Theexperiencedcoacher.C、Thepleasantstudysurroundings.D、Theadvancedequipment.A细节辨认题。男士问女士在发
随机试题
中国农业银行某支行营业员甲将储户存款2万元用于赌博。甲的行为()
“海尔的企业文化激活了休克鱼”,这是海尔集团在企业兼并过程中的成功经验。结合海尔的成功经验,通过独立研究和相互讨论来提高学员分析问题和解决问题的能力,这种培训方法是()
[*]
Janehasagoodchanceofwinningthebeautycontest.Sheis()andintelligent.
A.抗SSA抗体B.抗Sm抗体C.抗磷脂抗体D.抗dsDNA抗体E.抗RNP抗体虽为系统红斑狼疮标记性抗体,但与疾病活动性无关的是()
药品的特殊性包括
某绒毛膜癌患者化疗应用的药物是长春新碱,因护士操作不当曾发生过药物外渗,用药5日时患者出现恶心呕吐等消化道副反应,并见口腔内有散在溃疡面。药物外渗时护士应采取的护理措施是
简述融资租赁合同的法律特征。
经产地检验检疫机构出具换证凭单的出口食品,口岸检验检疫机构查验时,如发现换证凭单已过了有效期,或货证不符时,必须重新报检和检验。
用户的计算机可以通过电话线路或【 】连接到ISP。
最新回复
(
0
)