2. 外语
  3. In technology markets, playing catch-up is a bruising, costly and often【B1】______game, even for corporate giants. In a memo

In technology markets, playing catch-up is a bruising, costly and often【B1】______game, even for corporate giants. In a memo

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问题     In technology markets, playing catch-up is a bruising, costly and often【B1】______game, even for corporate giants.
    In a memo to Nokia employees , Stephen Elop , the new chief executive , compared its【B2】______in trying to catch up to Apple and Google in【B3】______to that of a man, in a story, who was standing on a【B4】______oil rig at sea.
    "The man was standing upon a ’burning platform’, and he needed to make a choice," Mr. Elop wrote in the memo, which was widely【B5】______on the Internet. "He decided to jump."
    In the memo, Mr. Elop went on to say that Nokia, too, had to jump,【B6】______—take bold action to make up for lost ground.
    Meanwhile, in San Francisco, H. P., the largest personal computer maker, took its own 【B7】______on Wednesday. H. P. also introduced two new smartphones, entering another market in which it has【B8】______.
    【B9】______. And Microsoft was a latecomer to Internet browsing software, yet eventually became the market leader.
    【B10】______. Industry partners, software developers and customers flock to the front runner, and its gains snowball. As more people use the new technology, the more valuable it becomes, unleashing the power of "network effects", in economic terms.
    In Mr. Elop’s memo to employees, which first surfaced Tuesday on the blog Engadget, he noted such effects.【B11】______.
【B1】
选项
答案futile
解析 这个单词难度很大，意为“无用的，无效的”。考生可能不太熟悉该词，但是，考生如果写下单词的音标，倒是有可能拼写出来。
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