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  3. The Brains Business A For those of a certain age and educational background, it is hard to think of higher education without th

The Brains Business A For those of a certain age and educational background, it is hard to think of higher education without th

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问题                        The Brains Business
A  For those of a certain age and educational background, it is hard to think of higher education without thinking of ancient institutions. Some universities are of a venerable age—the University of Bologna was founded in 1088, the University of Oxford in 1096—and many of them have a strong sense of tradition. The truly old ones make the most of their pedigrees, and those of a more recent vintage work hard to create an aura of antiquity. Yet these tradition-loving (or -creating) institutions are currently enduring a thunderstorm of changes so fundamental that some say the very idea of the university is being challenged. Universities are experimenting with new ways of funding (most notably through student fees), forging partnerships with private companies and engaging in mergers and acquisitions. Such changes are tugging at the ivy’s roots.
B  This is happening for four reasons. The first is the democratisatJon of higher education— "massification, in the language of the educational profession. In the rich world, massification has been going on for some time. The proportion of adults with higher educational qualifications in developed countries almost doubled between 1975 and 2000, from 22% to 41%. Most of the rich countries are still struggling to digest this huge growth in numbers. Now massification is spreading to the developing world. China doubled its student population in the late 1990s, and India is trying to follow suit.
C  The second reason is the rise of the knowledge economy. The world is in the grips of a "soft revolution" in which knowledge is replacing physical resources as the main driver of economic growth. Between 1985 and 1997 the contribution of knowledge-based industries to total value added increased from 51% to 59% in Germany and from 45% to 51% in Britain. The best companies are now devoting at least a third of their investment to knowledge-intensive intangibles such as R&D, licensing and marketing. Universities are among the most important engines of the knowledge economy. Not only do they produce the brain workers who man it, they also provide much of its backbone, from laboratories to libraries to computer networks.
D  The third factor is globalisatJon. The death of distance is transforming academia just as radically as it is transforming business. The number of people from developedcountries studying abroad has doubled over the past twenty years, to 1.9 million universities are opening campuses all around the world; and a growing number ef countries are trying to turn higher education into an export industry. The fourth is competition. Traditional universities are being forced to compete for students and research grants, and private companies are trying to break into a sector which they regard as "the new health care". The World Bank calculates that globa! spending on higher education amounts to $300 billion a year, or 1% of global economic output. There are more than 80 million students worldwide, and 3.5 million people are employed to teach them or look after them.
E  All this sounds as though a golden age for universities has arrived. However, inside academia, particularly in Europe, it does not feel like it. Academics complain and administrators are locked in bad-tempered exchanges with the politicians who fund them. What has gone wrong? The biggest problem is the role of the state. If more and more governments are embracing massification, few of them are willing to draw the appropriate conclusion from their enthusiasm: that they should ether provide the requisite funds (as the Scandinavian countries do) or allow universites to charge realistic fees. Many governments have tried to square the circle through tighter management, but management cannot make up for lack of resources.
F  So in ail too much of the academic world, the writer Kingsley Amis’s famous dictum that more means worse is coming to pass. Academic salaries are declining when measured against similar jobs elsewhere, and buildings and libraries are deteriorating. In mega-institutions such as the University of Rome (180000 students), the National University of Mexico (200000-plus), and Turkey’s Anadolu University (530000), individual attention to students is bound to take a back seat. The innate conservatism of the academic profession does not help. The modern university was born in a very different world from the current one, a world where only a tiny minority of the population went into higher education, yet many academics have beer reluctant to make any allowances for massification. Italian universities, for instance, still insist that all students undergo a viva voce examination by a full professor, lasting an average of about five minutes.
G  What, if anything, can be done? Techno-utopians believe that higher education is ripe for revolution. The university, they say, is a hopelessly antiquated institution, wedded to outdated practices such as tenure and lectures, and incapable of serving a new world of mass audiences and just-in-time information. "Thirty years from now the big university campuses will be relics," says Peter Drucker, a veteran management guru. "I consider the American research university of the past 40 years to be a failure" Fortunately, in his view, help is on the way in the form of Internet tution and for-profit universities. Cultural conservatives, on the other hand, believe that the best way forward is backward. They think it is foolish to waste higher education on people who would rather study "Seinfeld" than Socrates, and disingenuous to confuse the pursuit of truth with the pursuit of prof it.
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选项 A、greater use of technology.
B、employing management gurus to teach.
C、teaching fewer students.
答案AC
解析
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