首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
财经
Passage three In his book The Tipping Point,Malcolm Aladuell argues that social epidemics are driven in large part by the acting
Passage three In his book The Tipping Point,Malcolm Aladuell argues that social epidemics are driven in large part by the acting
admin
2014-08-25
52
问题
Passage three
In his book The Tipping Point,Malcolm Aladuell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals,often called influentials,who are unusually informed,persuasive,or well—connected.The idea is intuitively compelling,but it doesn’t explain how ideas actually spread. The supposed importance of influentials derives from a plausible sounding but largely untested theorv called the”two step flow of communication”:Information flows from the media to the influentials and from them to everyone else.Marketers have embraced the two—step—flow because it suggests that if they can just find and influence the influentials,those selected people will do most of the work for them.The theory also seems to explain the sudden and unexpected popularity of people who was wearing,promoting or developing whatever it is before anyone else paid attention.Anecdotal evidence of this kind fits nicely with the idea that onlv certain special people can drive trends.
In their recent work,however,some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.In fact,they don’t seem to be required of all.
The researchers’argument stems from a simple observation about social influence,with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarilv a function of media,not interpersonal,influence—even the most influential members of a popula tion simply don’t interact with that many others.Yet it is precisely these non—celebring influentials who,according to the two~step—flow theory,are supposed to drive social epidemics by influencing their friends and colleagues directly.For a social epidemic to occur,however,each person so affected,must then influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how many others pay attention to each of
these people
who has little to do with the initial influential.If people in the network just two degrees removed from the initial influential prove resistant,for example the cascade of change won’t propagate very far or affect many people. Building on the basic truth about interpersonal influence,the researchers studied the dv—namics of populations manipulating a number of variables relating of populations,manipulatins a number of variables relating to people’s ability to influence others and their tendency to be influenced.
The author suggests that the”two—step—flow theory”________.
选项
A、serves as a solution to marketing problems
B、has helped explain certain prevalent trends
C、has won support from influentials
D、requires solid evidence for its validity
答案
D
解析
细节题。第二段的首句作者使用“a plausihle sounding but largely untested theory”来修饰“two一step—flow theory”,同时第三段整段都是对名人思想传播论的否定。
转载请注明原文地址:https://kaotiyun.com/show/S9gc777K
本试题收录于:
英语题库银行系统招聘考试分类
0
英语
银行系统招聘考试
相关试题推荐
师徒两人负责生产一批零件,师傅完成全部工作数量的一半还多30个,徒弟完成了师傅生产数量的一半,此时还有100个没有完成,请问师徒两人已经生产了多少个?()
Ifsustainablecompetitiveadvantagedependsonwork-forceskills.Americanfirmshaveaproblem.Human-resourcemanagementisno
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjectsthatcatchourfancvwhilestroilingareimmediately
PassagethreeInhisbookTheTippingPoint,MalcolmAladuellarguesthatsocialepidemicsaredriveninlargepartbytheacting
Noonexerciseclasseshavebecomeapopularwayforwhitecollarworkers__________inshape.
Mr.Clarkwill__________withclientsallafternoon.
Therehavebeennogrievances________problemsreportedinthelastsixmonths.
3515MassachusettsAvenue,S.EWashington,D.C10019March10,19一CanyonRoadrunnersStoreSantaFe.NM87501DearPersonnelDi
Experiencesuggeststhatsmall,integratedorganizationscanoperate____incriticalsituationsthanlargefirmscan.
Ms.Richards,thestoremanager,______offeredarefundtothedissatisfiedcustomerbecauseshecouldseethattheproductwasfau
随机试题
道德的类型有_______。
设,求∫01(x)dx.
下列哪项对能量代谢影响最为显著
心尖区出现Austin-Flint杂音提示有
药典收载的药物不包括
设备购置费包括设备原价或进口设备抵岸价和设备运杂费,其中的设备原价是指______的原价。()
根据《期货交易管理条例》,()的工作人员,应当忠于职守,依法办事,公正廉洁,保守国家秘密和有关当事人的商业秘密,不得利用职务便利牟取不正当的利益。
简述Word文件“保存”与“另存为”的区别。
全国人民代表大会有权撤销国务院制定的与宪法、法律相抵触的有关公安工作的行政法规、规章、决定和命令。()
正因为这个原因,日本文化处处显示出一种模拟和拼凑的痕迹,与外来文化有一种扯不断、理还乱的关系。日本的民族宗教——神道是一个典型的例子。这段话可以说明()。
最新回复
(
0
)