2. 考研
  3. Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak a

Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak a

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问题     Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes【C2】________ridership had been declining【C3】________.
    At one time, trains were the only practical way to【C4】________the vast areas of the west. Trains were fast, very luxurious, and quite convenient【C5】________to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily【C6】________itself as the fastest method of traveling great distances.【C7】________, the task for DDB Needham was to【C8】________consumers to consider other aspects of train travel in order to【C9】________their attitudes and increase the likelihood that trains would be considered【C10】________travel in the west.
    Two portions of the total market were targeted: anxious fliers—those concerned with【C11】________, and travel-lovers—those【C12】________themselves relaxed, casual, and interested in the travel experiences as part of【C13】________vacation. The agency then developed a campaign that focused on travel【C14】________such as freedom, relaxation, and enjoyment of the great western outdoors. It【C15】________experiences gained by using the trains and portrayed western train trips as wonderful adventures.
    Advertisements showed pictures of the beautiful scenery that【C16】________be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among【C17】________oriented TV shows and programs involving nature and America in order to most【C18】________reach target audiences. Results were【C19】________. The Empire Builder, which was focused on in one ad, had a fifteen percent【C20】________in profits on its Chicago to Seattle route.
【C20】
选项 A、change
B、loss
C、increase
D、expansion
答案C
解析 本填空选择名词，首先原义认为这些广告的效果是很好的，这个倾向渗透在整个段落的原文信息中，因此可以直接排除B项loss(损失)以及A项change(因为change是个中性词，不知道到底是变好还是变坏)；而D项expansion表示的“扩大”，一般是指领域、范围的扩大，而此处表示的是利润(in profits)在数额上的增长，所以答案为C项increase。
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