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  3. Topic: Advertising Examiner:Now,. . . (say the names of Candidate A and Candidate B)here is a list of the positive and negative

Topic: Advertising Examiner:Now,. . . (say the names of Candidate A and Candidate B)here is a list of the positive and negative

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问题 Topic: Advertising
Examiner:Now,. . . (say the names of Candidate A and Candidate B)here is a list of the positive and negative of advertising. (Hand out the list to the candidates and let them read it through.)What do you think? I’d like each of you to choose three from the list and tell each other why. If you hold different opinions you may argue and you may also add your own ideas that are not listed here. You just talk to each other and I won’t join you. You have 5 minutes.
All right. Would you begin? (The examiner may sit back and intervene only when necessary.)
The positive and negative of advertising:
A chance to compare products
Creating job
More convenient
Introducing new development
Creating a fairer competition
Entertaining and attractive
Adding cost
Inducing people to spend more
选项
答案Examiner: Thank you. Now here is a list of the positive and negative of advertising. What do you think?I’d like each of you to choose three from the list and tell each other why. If you hold different opinions ,you may argue. You may also add your own ideas that are not listed here. All right. Would you begin novo"! Key Points: Positive: 1. Advertising is an effective and direct link between manufacturers and customers. 2. It is an effective way of exchanging information. It helps to keep people abreast of the latest development. 3. It can promote and popularize new products, giving people everywhere a wider choice of products. 4. It can introduce new development in science and technology. 5. Customers are given a chance to compare products and choose the best one. It can therefore help us to make a prudent and wise decision. 6. Some advertisements are of high artistic value, being original and well-de signed. They are an indispensable part of modern society. 7. Advertising creates a fairer environment for commercial competition. 8. Advertisements pay for many kinds of services that we enjoy every day, such as newspapers and TV series. 9. It creates jobs by relieving the pressure of unemployment. 10. It helps to keep prices within bounds by means of competition. 11.It makes people’s lives more convenient. 12.Advertising plays an important role in our economic life and is indispensable to our consumer society. 13.It helps manufacturers to compete for share of the market. 14. Advertisements can be entertaining and sometimes even attractive. Negative: 1. Some advertisements advocate unhealthy lifestyles, exerting pressure on the younger generation. 2.They add to the cost of the products we purchase. 3. Unwanted leaflets and handouts littered in cities pollute the environment. 4. Advertisements are not always truthful, many are fictitious, exaggerating and misleading. 5. Some advertisements induce people to spend more and create a demand for things that we don’t need. 6. Good products shouldn’t need to be advertised. 7. Advertisements may give rise to unhealthy competition among businesses. 8. There are other ways for people to find out about products. It is a waste to invest large sums of money in making advertisements. 9. Advertisements can be a nuisance when they interrupt television programmes and when our mailboxes are full of flyers. In this way advertisements are annoying and intrusive, and there is nothing we can do other than accept them passively. 10. To sum up, there is no denying that advertisements have many merits, but in my opinion, a world without advertisements would be more honest and peaceful. Current situation: 1. Advertisements are everywhere in modern society. For example, billboards line the streets in cities, newspapers are full of adverts and yet more appear on TV. Whether you like it or not, adverts are pouring into your life. 2. In order to attract more customers, advertisers will go to extremes. They use all kinds of approaches in their advertisements, including sound, light, colours, cartoon films, and human performance. 3. Although advertisements enable you to make decisions about products, they can also be very annoying. For example, when they interrupt films on TV. They can also be confusing as it is difficult to decide which product to choose. 4. Although advertisements may have negative effects, a modern world without them would be very boring. Perhaps governments should censor advertisements more carefully. Customers should always be on their guard so that they are not misled. 5. In short, advertising is a booming industry that is continually developing. Like anything else, it has its advantages and its disadvantages. However, it has become in dispensable to our present-day life. What we should do is to ban deceptive advertisements while encouraging the healthy development of the advertising industry.
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