2. 专升本
  3. The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It clai

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It clai

admin2020-02-11  3
问题    The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an "education" through games and other entertainment.
   A cartoon man dressed in old-time pilot clothing greets visitors to Admongo. " Call me Haiz," he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey(迷幻的) dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
   Its inventors say eight to twelve years old is the age when kids develop their critical thinking abilities. Kids of that age are also a big market target for advertisers.
   The idea behind Admongo is to teach children three things: to identify the advertiser, to know what the advertiser is really saying, and to know what the advertisement is trying to get the child to do.
   Children learn these things through a video game. They create their own game characters. They can choose different skin colours, hairstyles, eye and mouth shapes. Then they begin a trip through adland, where there are ads on buses and hoardings. The players have to find all the marketing in the neighbourhood before they can move on to the next level.
   The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing. One such area is food marketing. The Federal Trade Commission(FTC) says it is. a big business. The FTC estimates that food, drink, and fast-food restaurants spent more thari one and a half billion dollars on advertising to young people last year. The FTC says children are important for three reasons. They buy products. They influence parents and carers to buy. And they are the future adult buyers of the products.
   A recent study says most advertising aimed at children is for foods of the lowest nutritional value. The former first lady Michelle Obama has said she would like to see advertisers marketing healthy foods to children.
What can players do in the website game?
选项 A、Choose hairstyles for their characters.
B、Travel to a supermarket.
C、Eat in a fast food restaurant.
D、Play video games during the trip.
答案A
解析 根据第五段第三句“They can choose different skin colours，hairstyles，eye and mouth shapes．”可知，在这个网站游戏中，儿童可以为自己的游戏角色选择不同的肤色、发型、五官等。故选A。
转载请注明原文地址:https://kaotiyun.com/show/UhxC777K
本试题收录于： 英语题库普高专升本分类
0

英语

普高专升本

相关试题推荐
随机试题
最新回复(0)