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  3. Powering the great ongoing changes of our time is the rise of human creativity as the defining feature of economic life. Creativ

Powering the great ongoing changes of our time is the rise of human creativity as the defining feature of economic life. Creativ

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问题     Powering the great ongoing changes of our time is the rise of human creativity as the defining feature of economic life. Creativity has come to be valued because new technologies, new industries and new wealth flow from it. And as a result, our lives and society have begun to echo with creative ideas. It is our commitment to creativity in its varied dimensions that forms the underlying spirit of our age.
    Creativity is essential to the way we live and work today, and in many senses always has been. The big advances in standard of living — not to mention the big competitive advantages in the marketplace — always have come from "better recipes, not just more cooking". One might argue that’s not strictly true. One might point out, for instance, that during the long period from the early days on the Industrial Revolution to modern times, much of the growth in productivity and material wealth in the industrial nations came not just from creative inventions like the steam engine, but from the widespread application of "cooking in quantity" business methods like massive division of labor, concentration of assets, vertical integration and economies of scale. But those methods themselves were creative developments.
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答案 人类创造力的不断进步已经成为我们经济生活中的突出特点，正是它在推动着我们时代中正在进行的各种变化。由于许多新的技术，新兴的工业以及新的财富都源自于创造力，所以它的价值业已凸现出来。因此，各种创新的观念开始在我们的生活和社会中传播开来。正是人们在各个领域对创造力的认同才形成了我们这个时代的精神基础。 创造力对我们如今的生活和工作方式是至关重要的，并在很多方面早已是这样：生活水平的重大提高——更不用说在市场中的巨大的竞争优势——都是来自“更好的菜谱，而不仅仅是更多的烹制品”。 有人认为这并不完全正确。比如，有人指出，从工业革命早期到现代的这一漫长时期，工业化国家在生产力和物质财富的很多增长不单单来自于像蒸汽机这样有创造力的发明，而来自于广泛使用“数量烹饪”的商业方法，比如大规模的劳动分工、资产的集中、纵向整合和规模经济。但那些方法本身都是具有创造力的发展。
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