首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Exaggerated Reports of the Death of the Newspaper Few trends have been as enthusiastically charted by the press as the t
The Exaggerated Reports of the Death of the Newspaper Few trends have been as enthusiastically charted by the press as the t
admin
2013-07-11
55
问题
The Exaggerated Reports of the Death of the Newspaper
Few trends have been as enthusiastically charted by the press as the two-decade decline of print circulations and advertising revenues in developed markets. Their headlines about the death of newspapers have been accompanied by breathless enthusiasm for blogging, and user-generated news. Newspapers have not just been slow to grasp the opportunities that new technologies provide, but have helped their new rivals gain credibility with audiences.
Yet, according to the Zogby poll of 435 editors and news executives, 85 percent now feel optimistic about their title’s future and twice as many think the quality of journalism will improve in the next decade as fear it will deteriorate. Almost half think that most news will be free to the consumer in future, but are quite relaxed about that.
Is the industry as wrong now as in the past? There is still plenty to concern investors. This week, figures showed online advertising had overtaken the newspaper category in the UK. In recent months, such investment authorities as Warren Buffett and Steve Rattner have been worried about the business model. Mr Buffett said the days of rich profits from his Buffalo News title were over, while Mr Rattner wondered whether the duty of keeping the world informed should be handed to not-for-profit trusts. Mr Buffett was right to say that such titles have lost the luxury of being unchallenged local monopolies, but that is no bad thing. Competition, wherever it comes from, tends to result in better products.
Global newspaper circulation has increased by 10 percent over the past five years. The freesheets phenomenon deserves much of the credit and has shown that—even in print—innovation is alive. But freesheets are only one of the new models demonstrating that there are other ways to make money than the traditional mix of circulation and advertising. Titles from Die Welt to the St Petersburg Times are showing that the print title can be the hub of a rich array of news outlets, attracting younger readers. The combination of free and paid titles is helping publishers reach audiences outside traditional markets. Others have found that the healthy online advertising market is making their experiments in audio and video formats profitable revenue-generators. In a world where "community" is the Web 2. 0 buzzword, few other businesses have such experience of serving several interest groups—from football fans to theatre enthusiasts—at once.
The industry has only just begun to exploit the potential the internet provides for bringing those communities closer together. The fear is that Google will get there first, but Google’s Sergey Brin said he thought the newspaper had "a good future". "I get The New York Times on a Sunday and it’s nice," he said, before offering the advice that, to be essential rather than just " nice", papers would have to focus more on creating genuinely unique content.
As circulation has fallen, many have been tempted to go downmarket making themselves indistinguishable from magazines or television shows. Readers will not pay for something worthless or replicated a hundred times on Google News. If newspapers want a future, they must provide something original. In short, professional journalism is more important than ever.
What does the author think of newspapers?
选项
A、They have missed the opportunities that technologies provide.
B、They should increase the quality by breaking monopoly.
C、They should cut the expenses of publishing and circulation.
D、Their future lies in reflecting the true value of information.
答案
D
解析
本题考查作者观点。第一段提到,新闻媒体大肆宣称报纸即将消亡,认为它们没有抓住新技术带来的机遇。但是第四段末和第五段段首提到,它们利用健全的网上广告市场在音频和视频方面进行尝试,而且开始利用英特网的密切“社区”之间关系的潜力。可见报纸在创新,[A]不是作者的观点。第三段末句作者指出,竞争最终往往都使产品更加优良。这里他强调报纸失去垄断地位的后果并不严重,并非认为报纸应该把“消除垄断”作为提高质量的手段,排除[B]。第四段第三句提到,发行加广告是报纸的传统经营模式,现在出现了很多新的经营模式。但这是作者的客观介绍,[C]不能从文中推出。第五段末引用谷歌总裁的话指出,报纸要重视创造真正与众不同的内容。第六段作者对这一观点给予了支持,指出报纸要想有前途就必须刊登原创的东西,而非毫无价值、重复的信息。因此[D]符合作者观点,是正确项。
转载请注明原文地址:https://kaotiyun.com/show/Yl4O777K
0
专业英语八级
相关试题推荐
Researchersinmanycountrieshaveobservedthatmiddleclasschildrenasagrouparemoresuccessfulintheeducationalsystem
OncefoundalmostentirelyinthewesternUnitedStatesandinAsia,dinosaurfossilsarenowbeingdiscoveredonallsevencont
Oncefound"almostentirelyinthewesternUnitedStatesandinAsia,dinosaurfossilsarenowbeingdiscoveredonallsevencon
Oncefound"almostentirelyinthewesternUnitedStatesandinAsia,dinosaurfossilsarenowbeingdiscoveredonallsevencon
FormanyyearsitwascommonintheUnitedStatestoassociateChineseAmericanswithrestaurantsandlaundries.Peopledidnot
FormanyyearsitwascommonintheUnitedStatestoassociateChineseAmericanswithrestaurantsandlaundries.Peopledidnot
Wehearitalotthenewsthesedays:"Recyclenewspapersandsaveatree.Collectbottlesandcanssotheycanbereusedin
TheSeattleTimesCompanyisonenewspaperfirmthathasrecognizedtheneedforchangeanddonesomethingaboutit.Inthenew
TheSeattleTimesCompanyisonenewspaperfirmthathasrecognizedtheneedforchangeanddonesomethingaboutit.Inthenew
随机试题
随着”一带一路”倡议的推进,我国越来越多的企业走出国门开展对外直接投资。X国疆域辽阔,人口众多,人工和土地成本低,同时经济增长速度名列世界前茅,市场潜力巨大。此外,由于X国和欧盟及英联邦国家关系密切,从X国出口商品遭受西方国家贸易壁垒限制较少,因此X国成为
二氧化碳予以啤酒杀口的味觉并有利于防止酒的氧化。
简述开展典型调查时选取典型的基本方法。
用来平稳由于水电站负荷变化在引水或尾水建筑物中造成流量及压力变化的建筑物是()。
某外贸进出口公司当月从日本进口140辆小轿车,每辆车的关税完税价格为8万元,已知小轿车关税税率为110%,消费税为5%。进口这些轿车应缴纳( )万元消费税。
工业的发展促进了人类物质文明的发展,但是能源结构的变化,化学工业的发展,工业废水、废渣、废气的排放,化肥、农药的利用又污染了人类赖以生存的环境,不断地危害人类的健康,阻碍了工农业及科技的发展。在化学教学中应采取理论联系实际的方法,在传授化学知识的同时,有意
教师在履行教育义务的活动中,最主要、最基本的道德责任是依法执教。()
市场决定资源配置的优势在于通过市场()。
Studythefollowingdrawingcarefullyandwriteanessayof160—200words.Inyouressay,youshould1)describethedrawi
•YouwillheartheGeneralManagerofCOSCOintroducingthecompany’sEDIsystem.•Asyoulisten,forquestions1-12,complete
最新回复
(
0
)