2. 外语
  3. Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,

Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,

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问题                             Public Relations
    Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
    Publicity then is part of public relations when it is initiated by the firm, usually in the【C1】______ of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually【C2】______outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a【C3】______because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the【C4】______. Although the basic purpose of public relations is to provide positive influence 【C5】______the public image, this influence generally may be less than【C6】______provided by the other components of the public image mix.
    Publicity may be in the form of news releases that have【C7】______overtones for the company initiated by the public relations department. Publicity on the other【C8】______should not be divorced from the marketing department, as it can【C9】______a useful adjunct(辅助)to the regular advertising. 【C10】______not all publicity is initiated by the firm;some can【C11】______from an unfavorable press as a reaction to certain actions or lack of【C12】______that are controversial or even downright ill-advised.
    The【C13】______we wish to emphasize is that a firm is deluding(自欺)itself if it thinks its public relations function, whether within the company or an outside firm, can take【C14】______of public image problems and opportunities. Many of these have to do with the way the【C15】______does business, such as its product quality, the servicing and handling of complaints, etc.
【C7】
选项 A、serious
B、negative
C、favorable
D、unlikely
答案C
解析 该句意思是：公关部进行的宣传也可以是新闻发布形式的。这种形式能为公司带来良好影响。favorable意思是“有利的，良好的”，符合句意。serious严肃的；negative负面的；unlikely不可能的。
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