首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
admin
2017-04-13
59
问题
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importance and perhaps to decide the race. Something else has happened. Britain’s first television debate, on April 15th, was followed by a ten-point swing to the Liberal Democrats. The debate and its aftermath dominated political news for several days and has transformed the race. It is a triumph for old media.
There were signs even before the debate that new media were not living up to expectations. A survey carried out during the first week in April by the National Endowment for Science, Technology and the Arts(NESTA)found that 79% of Britons could not recall seeing any online electioneering—not even an e-mail. The organization concluded that politicians were failing to take advantage of new media’s huge potential to engage with voters. Perhaps. Or perhaps this is to confuse novelty with importance. For several reasons, traditional media are rattier good at delivering political messages.
The first television debate, on ITV, was watched by 9.4m Britons. That works out to 37% of the prime-time audience—better than the share of Americans who watched the first round between John McCain and Barack Obama in 2008. Television is the only technology that can reach so many people in a single day. But
others
are not far behind. Although their circulation has declined, newspapers still reach large audiences. The Sun, which supports the Conservatives, is read by 8m people each day. By comparison, much-touted social media like Twitter are so niche as to be almost invisible.
And old media take up a big proportion of people’s leisure time. Each televised debate lasts for 90 minutes. The average reader spends 40 minutes with his daily newspaper and an hour with the Saturday and Sunday papers. It takes just seconds to read an e-mail or a politician’s tweet. One must make some heroic assumptions about the appeal of digital media to think they influence people as much as traditional outlets.
Unlike the internet, newspapers and television tilt towards the old, with fully 47% of the audience for the first debate being aged 55 or older. Advertisers are less keen to reach the old than the young, which is one reason newspapers are losing money. But an aged audience is precisely what politicians want. The old are much more likely to vote than the young. Of course, the television debates have been circulated through tweets and e-mails, just as they have been dissected by newspapers. New media are handy for firing up committed supporters, too. But when it comes to reaching the voters who matter, the old technologies are still the best.
In the opening paragraph, the author introduces his topic by
选项
A、posing a contrast
B、explaining a phenomenon.
C、making a analogy.
D、citing an example.
答案
A
解析
写作手法题。根据题干定位到第一段。首段中先说新媒体刚开始备受期待,再讲到电视辩论却带来意外的好效果,通过对比的手法引出旧媒体在大选中发挥更大作用的观点。故A项为答案。
转载请注明原文地址:https://kaotiyun.com/show/a9bZ777K
0
考研英语一
相关试题推荐
Asayoungbondtrader,Buttonwoodwasgiventwopiecesofadvice,tradingrulesofthumb,ifyouwill:thatbadeconomicnewsi
TheFoodandDrugAdministrationsaidWednesdaythatitistryingtotrackdownasmanyas386pigletsthatmayhavebeengeneti
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【C1】______thatbusinesseswer
Olderpeoplemustbegivenmorechancestolearniftheyaretocontributetosocietyratherthanbeafinancialburden,accordi
Olderpeoplemustbegivenmorechancestolearniftheyaretocontributetosocietyratherthanbeafinancialburden,accordi
We’removingintoanotherera,asthetoxic(有毒的)effectsofthebubble(泡沫)anditsgraveconsequencesspreadthroughthefinancial
AgingposesaseriouschallengetoOECD(OrganizationofEconomicCo-operationandDevelopment)countries,inparticular,howtop
AgingposesaseriouschallengetoOECD(OrganizationofEconomicCo-operationandDevelopment)countries,inparticular,howtop
Guidelinesforfoodlabellingaremadewithgoodintentions,buttheyendupleavingconsumersbaffledbyambiguousmarketingra
随机试题
A.血间接胆红素增高、贫血、网织红细胞增高B.血间接胆红素增高、贫血、网织红细胞正常或减低C.血间接胆红素增高、无贫血、网织红细胞正常D.血间接胆红素正常、贫血、网织红细胞减低符合再生障碍性贫血的是
患儿8岁,前牙深覆,第一恒磨牙萌出2/3,应重点防治哪个牙齿
根据《工伤保险条例》的规定,工伤职工停止享受工伤保险待遇的情形有()。
在财产清查的过程中,应编制并据以调整账面记录的原始凭证有()。
根据《支付结算办法》的规定,下列支付结算的种类中,有结算金额起点的是()。
雨果的代表作______主要讲述了主人公冉.阿让一生的经历,充分体现了作者的资产阶级人道主义思想。
宏观经济调控体系的三大支柱有()。
数据库系统发生故障时,可以基于日志进行恢复。下面列出的选项中,()是日志记录的内容。
论述希波战争
Itmaybethelastbookyou’lleverbuy.Andcertainly,froma【C1】______standpoint,itwillbetheonlybookyou’lleverneed.
最新回复
(
0
)