首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
READING PASSAGE 2 You should spend about 20 minutes on Questions 14-27 which are based on Reading Passage 2 below.
READING PASSAGE 2 You should spend about 20 minutes on Questions 14-27 which are based on Reading Passage 2 below.
admin
2009-05-13
47
问题
READING PASSAGE 2
You should spend about 20 minutes on Questions 14-27 which are based on Reading Passage 2 below.
IT’S ECO-LOGICAL
Planning an eco-friendly holiday can be a minefield for the well-meaning traveller, says Steve Watkins. But help is now at hand
If there were awards for tourism phrases that have been hijacked, diluted and misused then ’ecotourism’ would earn top prize. The term first surfaced in the early 1980s reflecting a surge in environmental awareness and a realisation by tour operators that many travellers wanted to believe their presence abroad would not have a negative impact. It rapidly became the hottest marketing tag a holiday could carry.
These days the ecotourism label is used to cover anything from a two-week tour living with remote Indonesian tribes, to a one-hour motorboat trip through an Australian gorge. In fact, any tour that involves cultural interaction, natural beauty spots, wildlife or a dash of soft adventure is likely to be included in the overflowing ecotourism folder. There is no doubt the original motives behind the movement were honourable attempts to provide a way for those who cared to make informed choices, but the lack of regulations and a standard industry definition left many travellers lost in an ecotourism jungle.
It is easier to understand why the ecotourism market has become so overcrowded when we look at its wider role in the world economy. According to World Tourism Organisation figures, ecotourism is worth US$20 billion a year and makes up one-fifth of all international tourism. Add to this an annual growth rate of around five per cent and the pressure for many operators, both in developed and developing countries, to jump on the accelerating bandwagon is compelling. Without any widely recognised accreditation system, the consumer has been left to investigate the credentials of an operator themselves. This is a time-consuming process and many travellers usually take an operator’s claims at face value, only adding to the proliferation of fake ecotours.
However, there are several simple questions that will provide qualifying evidence of a company’s commitment to minimise its impact on the environment and maximise the benefits to the tourism area’s local community. For example, does the company use recycled or sustainable, locally harvested materials to build its tourist properties? Do they pay fair wages to all employees? Do they offer training to employees? It is common for city entrepreneurs to own tour companies in country areas, which can mean the money you pay ends up in the city rather than in the community being visited. By taking a little extra time to investigate the ecotourism options, it is not only possible to guide your custom to worthy operators but you will often find that the experience they offer is far more rewarding.
The ecotourism business is still very much in need of a shake-up and a standardized approach. There are a few organisations that have sprung up in the last ten years or so that endeavour to educate travellers and operators about the benefits of responsible ecotourism. Founded in 1990, the Ecotourism Society (TES) is a non-profit organisation of travel industry, conservation and ecological professionals, which aims to make ecotourism a genuine tool for conservation and sustainable development. Helping to create inherent economic value in wilderness environments and threatened cultures has undoubtedly been one of the ecotourism movement’s most notable achievements. TES organises an annual initiative to further aid development of the ecotourism industry. This year it is launching ’Your Travel Choice Makes a Difference’, an educational campaign aimed at helping consumers understand the potential positive and negative impacts of their travel decisions. TES also offers guidance on the choice of ecotour and has established a register of approved ecotourism operators around the world.
A leading ecotourism operator in the United Kingdom is Tribes, which won the 1999 Tourism Concern and Independent Traveller’s World ’Award for Most Responsible Tour Operator’. Amanda Marks, owner and director of Tribes, believes that the ecotourism industry still has some way to go to get its house in order. Until now, no ecotourism accreditation scheme has really worked, principally because there has been no systematic way of checking that accredited companies actually comply with the code of practice. Amanda believes that the most promising system is the recently re-launched Green Globe 21 scheme. The Green Globe 21 award is based on the sustainable development standards contained in Agenda 21 from the 1992 Earth Summit and was originally coordinated by the World Travel & Tourism Council (WTTC). The scheme is now an independent concern, though the WTTC still supports it. Until recently, tour companies became affiliates and could use the Green Globe logo merely on payment of an annual fee, hardly a suitable qualifying standard. However, in November 1999 Green Globe 21 introduced an annual, independent check on operators wishing to use the logo.
Miriam Cain, from the Green Globe 21 marketing development, explains that current and new affiliates will now have one year to ensure that their operations comply with Agenda 21 standards. If they fail the first inspection, they can only reapply once. The inspection process is not a cheap option, especially for large companies, but the benefits of having Green Globe status and the potential operational cost savings that complying with the standards can bring should be significant. ’We have joint ventures with organizations around the world, including Australia and the Caribbean, that will allow us to effectively check all affiliate operators,’ says Miriam. The scheme also allows destination communities to become Green Globe 21 approved.
For a relatively new industry it is not surprising that ecotourism has undergone teething pains. However, there are signs that things are changing for the better. With a committed and unified approach by the travel industry, local communities, travellers and environmental experts could make ecotourism a tag to be proud of and trusted.
选项
A、YES
B、NO
C、NOT GIVEN
答案
A
解析
Para 1: It rapidly became the hottest marketing tag a holiday could carry.
转载请注明原文地址:https://kaotiyun.com/show/aeVO777K
本试题收录于:
雅思阅读题库雅思(IELTS)分类
0
雅思阅读
雅思(IELTS)
相关试题推荐
Mansour:Weshouldbothplantochangesomeofourinvestmentsfromcoalcompaniestolesspollutingenergycompanies.Andhere’
Thispassageisexcerptedfrommaterialpublishedin1997.Isthereamassiveblackholeatthecenterofourgalaxy,theMi
Youwillbegivenashortpassagethatpresentsanargumentandspecificinstructionsonhowtorespondtothatpassage.Youwil
Abowlcontains20marbles(8blue,6red,3green,2yellow,and1orange).Ifyoureachinandchooseonemarbleatrandom,wh
DirectionsforQuantitativeComparisonQuestions:Someofthefollowingquestionsgiveyoutwoquantities,oneinColumnAando
DirectionsforQuantitativeComparisonQuestions:Someofthefollowingquestionsgiveyoutwoquantities,oneinColumnAando
DirectionsforQuantitativeComparisonQuestions:Someofthefollowingquestionsgiveyoutwoquantities,oneinColumnAando
DirectionsforQuantitativeComparisonQuestions:Someofthefollowingquestionsgiveyoutwoquantities,oneinColumnAando
DirectionsforQuantitativeComparisonQuestions:Someofthefollowingquestionsgiveyoutwoquantities,oneinColumnAando
随机试题
财政的经济稳定和发展职能不包括()。
实习作业法的基本要求:做好实习作业的();做好实习作业的();做好实习作业过程中的();做好实习作业()。
协助诊断急性脑血管病首选的检查项目为
设函数f(x)在(a,b)内可微,且f’(x)≠0,则f(x)在(a,b)内()。
资产评估中,通常将()归类为其他资产。
某卷烟厂(位于市区)为增值税一般纳税人主要外购烟叶生产雪茄烟和烟丝,2009年8月发生下列业务:(1)从农民手中收购烟叶,收购凭证上注明收购价1000000元,支付运费12000元,装卸费11500元,并取得了符合规定的运费发票;(2)将上
漓江是数千年来无数文人志士获得灵感的地方。两岸是连绵的山峰,平静的河水倒映出魔幻般的美景,宛如童话一般。山峰在薄雾笼罩下时隐时现,令人陶醉。泛舟漓江,每个转弯处都能找到新奇,或见懒洋洋的水牛拉着大车,或见渔民在狭窄的竹筏上悠然自得。
请在【答题】菜单下选择【进入考生文件夹】命令,并按照题目要求完成下面的操作。注意:以下的文件必须保存在考生文件夹下。在考生文件夹下打开工作簿Excel.xlsx,按照要求完成下列操作并以该文件名(Excel.xlsx)保存工作簿。
当电源关闭后,下列关于存储器的说法中,正确的是()。
Unfortunately,anybenefitsgainedbyloweringpricesnever______iftheyareachievedbyareductioninquality.
最新回复
(
0
)