2. 外语
  3. Read the following review of a book called Tuned In. For each question on the opposite page, choose the correct answer.

Read the following review of a book called Tuned In. For each question on the opposite page, choose the correct answer.

admin2021-08-09  33
问题 Read the following review of a book called Tuned In.
For each question on the opposite page, choose the correct answer.
                      Tuned In
    I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In.
    I got the preview, but it is being published today. The authors tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what’s going on around you to really produce a business breakthrough.
    I am a big fan of David’s, so I recognized David’s voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing.
    But I also recognize the voices of Craig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that are the same as yours, I remember hearing in class: ’ Nothing good ever happens in the office. ’
    So, nothing this book said really surprised me. And that’s the real genius of the book. So often, a really great book says something that seems completely obvious — right after you hear it. This book is one of those. Well of course you need to talk to your whole market and not just your existing customers. In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing.
    Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you’ve ever wondered why your company is made stupid in its strategy, and why it kills every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.  
The reviewer believes the book
选项 A、will help people advance in their business.
B、may make people know how to tell business stories.
C、makes people clear about how to add pictures to stories.
答案A
解析 从文中第二段第二句“The authors tell so many great stories that illustrate their big point，which is that you need to be willing to listen to what’s going on around you to really produce a business breakthrough. "可知该书作者在书中讲了很多故事来说明其观点，而不是告诉人们怎样讲与商务有关的故事。另外，这里的“illustrate”表示用例子来说明，而不是给故事画插图的意思，所以B、C两项应排除。第二句中的不定式短语“to really produce a business breakthrough”与A项所述相符。因此A项正确。
转载请注明原文地址:https://kaotiyun.com/show/amIO777K
本试题收录于： BEC初级阅读题库BEC商务英语分类
0

BEC初级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)