首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
admin
2016-12-06
31
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing Softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome me shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just mat.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skilful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
Which of the following is NOT related to the massive changes?
选项
A、Good economic returns.
B、Revival of sports.
C、Communications technology.
D、Marketing strategies.
答案
B
解析
根据第3段的第2句可知,一些跨国公司希望从中获得更多的利润回报,由此可排除A;根据第4段的第1句,通讯科技使运动全球化成为可能,而商业营销方面的考虑则促使其发生,由此可排除C、D。B在文中根本没有提及,符合题意,为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/b3JK777K
0
专业英语四级
相关试题推荐
ImmigrantstotheUKarebeingtestedontheirEnglishskillsbeforebeingabletoclaimincome-relatedbenefitsunderanewsch
Theconceptofpersonalchoiceinrelationtohealthbehaviorsisanimportantone.Anestimated90percentofallillnessmayb
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheirmoneymuststudyconsumerbehavior.Hemust【C1】____
Formanyyears,wehavebeenledtobelievethataperson’sintellectualintelligenceisthegreatestpredictorofsuccess.Soci
Thestudentsaidtherewereafewpointsintheessayhe______impossibletocomprehend.
Everyonewouldhaveheardthefamousphrase"Angerisoneshortofdanger".Itisanage-oldadage,butitis【C1】______andstill
Fatcannotchangeintomuscle______musclechangesintofat.
Youshouldn’t______yourfather’sadvice.Anywayheismuchmoreexperiencedthanyouinthismatter.
ItisontheafternoonofSeptember1st______Imetheratthesupermarket.
WhatcanbeconcludedfromexistinghomesalesinAugust?
随机试题
学习某种动作,掌握动作要领的记忆是()。
麻疹病人出疹最初见于
A.二尖瓣狭窄B.二尖瓣关闭不全C.主动脉窦瘤破裂D.动脉导管未闭E.室间隔缺损风湿性瓣膜病中,最容易和mitralstenosis合并存在的病变是
A.局部麻醉B.全身麻醉C.神经丛阻滞D.硬膜外麻醉E.蛛网膜下腔麻醉颅内手术采取()
29号元素的核外电子分布式为:
建造师的执业范围包括( )。
下列属于投射技术特点的是()
使用名字标识访问控制列表的配置方法,在Cisco路由器的g0/3接口封禁端口号为1434的UDP数据包和端口号为4444的TCP数据包,正确的访问控制列表的配置是()。
Agreatnumberofpeoplethinkthatthosewithuniversityeducationshouldgethigherpaythanthosewithout,fortheybelievet
A、Threeordersofbreadsticksforfree.B、Athree-dollardeductiononthenextpizzayouorder.C、Athree-dollarcouponforuse
最新回复
(
0
)