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  3. It’s not quite true that a great salesperson can sell anything to anyone. For a start, they might not need it -and selling is al

It’s not quite true that a great salesperson can sell anything to anyone. For a start, they might not need it -and selling is al

admin2021-12-30  6
问题     It’s not quite true that a great salesperson can sell anything to anyone. For a start, they might not need it -and selling is all about meeting needs.【C1】________, selling is one of those things that can happen to anyone, no【C2】________what their job description is, so here are the basics.
    STEP 1 Build trust
    You need to【C3】________trust with the person to whom you are selling. They don’t have to be your best friend but essentially people don’t buy from people they hate or distrust.
    STEP 2 Don’t misunderstand the customer
    Understand the needs of the other person. Then it’s up to the salesperson to demonstrate that the benefits of their goods or services match the requirements. Without that, you have no sale.
    STEP 3 Ask clever questions
    Ask questions to find out what the customer’s problems and issues are. Then think【C4】________what the needs must be. It’s often more【C5】________than asking "What do you need"?
    STEP 4 Know your stuff
    It【C6】________without saying: know your product and understand the marketplace into which you are selling.
    STEP 5 Don’t overload people with details
    You need to know every product specification but your customer doesn’t. Essentially, he or she needs to know how it will make their life【C7】________. If later on they want more details, they will find it on your website.
    STEP 6 Salespeople are not necessarily born
    The classic【C8】________of a salesperson is someone who is outgoing. But like customers who come in all personality types, salespeople can vary. The main thing is to be able to reflect and react to a customer’s personality.
    STEP 7 Be prepared to fail
    It doesn’t matter how good you are, you will get【C9】________. Selling is full of setbacks, so don’t get hung up on it.【C10】________on to the next customer.
【C5】
选项 A、clear
B、vague
C、effective
D、distinct
答案C
解析 词义辨析题。clear：清楚的，明白的，比较级为clearer；vague：模糊的，不明确的，比较级为vaguer；effective：有效的，起作用的，比较级为more effective distinct：明显的，有区别的，比较级为more distinct。根据空前的more可排除选项A、B。此处表达的是“这常常要比询问‘你需要什么?’更有效”，所以空处应用effective。故选C。
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