首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
admin
2018-04-17
31
问题
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
What’s the author’s purpose in writing this passage?
选项
A、To show the inability of trains to compete with planes with respect to speed and convenience.
B、To stress the influence of the automobile on America’s standard of convenience.
C、To emphasize the function of travel agencies in market promotion.
D、To illustrate the important role of persuasive communication in changing consumer attitudes.
答案
D
解析
问写作目的,是主旨题。A和B是文中的细节,并非作者意图,C项中“强调旅行社的作用”不正确,D项意为“令人信服的交流对改变消费者态度很重要”,即强调广告的作用,故选D。
转载请注明原文地址:https://kaotiyun.com/show/bZiC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Anewkindofradarhasbeendevelopedforspaceshiptravelers.Aworkinglaboratorymodelofanewsystemofradarthatmakesu
Franklin’slifeisfullofcharming(有趣的)storieswhichallyoungmenshouldknow--howhepeddled(叫卖)balladsinBoston,andsto
Apetisananimalthat【21】inyourhouse.OverhalfthefamiliesinNorthAmericaownpets.Themostpopular【22】axedogs,fisha
EverycultureandeverycountryintheworldcelebratesNewYear,butnoteveryonedoesitthesameway.ThecountriesinNorth
TodaytheofficiallanguageoftheUnitedStatesandmostofCanadaisEnglish.However,Frenchalmostbecametheofficiallangu
Onseveraloccasionsoverthepastdecade,aheavycloudofairpollutionhascoveredtheeastoftheUnitedStatesandbrought
TheOrdinanceof1784ismostsignificanthistoricallybecauseitembodiedtheprinciplethatnewstatesshouldbeformedfromt
Thefirsttruepieceofsportsequipmentthatmaninventedwastheball.InancientEgypt,aseverywhere,pitchingstoneswa
Ontheanniversaryoftheartist’sbirth,VanGogh’sSunflowerswas【C1】______forjustunder£25millionatthefineartauctione
Ontheanniversaryoftheartist’sbirth,VanGogh’sSunflowerswas【C1】______forjustunder£25millionatthefineartauctione
随机试题
如果用甲、乙、丙三根水管同时向一个空水池里灌水,1小时可以灌满;如果用甲、乙两管,1小时20分钟可以灌满。若用丙管单独灌水,灌满这一池的水需要()小时。
患者男性,45岁。上腹痛伴恶心呕吐12小时,吐后疼痛不减轻。查体:体温38℃,上腹部压痛,白细胞15×109/L,血淀粉酶560索氏单位,尿淀粉酶256索氏单位,可考虑为
某点的绝对高程(海拔)是该点到()的铅垂距离。
新增资产建设是指社区建设,如()和其他土地资源、市政设施的建设等。
下列生物资产中,需要计提折旧的有()。
公安工作是围绕国家安全和社会治安秩序的需要适用法律、法规的一般工作。()
某解放军少校甲经常以禁闭部属的方式冻饿、打骂士兵,造成了十分恶劣的影响。甲的行为构成()。
毛泽东关于社会主义社会矛盾的学说,特别是关于社会主义社会存在两类不同性质矛盾的理论对于发展社会主义事业具有极为重要的意义。下列关于两类不同性质矛盾的理论理解正确的有
Thefamousnovelissaid______intoChinese.
Whatdoestheauthormeanby"’Family’isofcourseanelasticword"?WithregardtomarriageinBritain,presentdaygirlsdif
最新回复
(
0
)