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  3. How to Cope With the Bookstore Crisis ? These are not easy times for booksellers. Borders, a big American one, ditched its b

How to Cope With the Bookstore Crisis ? These are not easy times for booksellers. Borders, a big American one, ditched its b

admin2013-07-08  8
问题                     How to Cope With the Bookstore Crisis ?
    These are not easy times for booksellers. Borders, a big American one, ditched its boss in January and has closed stores, but is still at risk of collapse, some analysts say. The British chain of the same name, which it once owned, failed last year. Barnes & Noble, the world’s biggest bookseller, appointed a new boss last month to help it confront the triple threat of the recession, increased competition and e-books.
    The struggles of booksellers can he explained in part by a surge in competition. More than half of book sales in America take place not in bookshops but at big retailers such as Wal-Mart and Target, which compete to peddle bestsellers at ever steeper discounts. Online retailers, too, are wreaking havoc. In 2009 Amazon sold 19 % of printed books in North America, reckons Credit Suisse, compared with Barnes Noble’s 17% and Borders’ 100%. By 2015, the bank estimates, Amazon will sell 28% .
    Booksellers are laboring to raise their profile online and win back the customers they have lost. Barnes & Noble’s online sales rose by 32% to $210 million in the quarter ending in January, compared with a year earlier. It has started selling its own reader, called the "Nook", and digital hooks to go with it.
    Will bookshops disappear completely, as music shops seem to be doing? Most are pinning their hopes on giving people more reasons to come inside. " Consumers will need some entity to help them make sense of the morass," says William Lynch, the new boss of Barnes & Noble, which plans to put a renewed emphasis on service, including advice on e-books. Many shops have started to offer free internet access to keep customers there longer and to enable them to download e-books. Other survival strategies include hosting book clubs or other community groups and selling a wider variety of goods, such as wrapping paper, jewellery, cards and toys.
    Independent bookshops face a particularly grave threat, because they are unable to match bigger rivals’ prices. Many are branching out by offering new services, such as creative-writing classes. BookPeople, a bookshop in Austin, Texas, runs a literary summer camp for around 450 children. Steve Bercu, the shop’s co-owner, says that independent booksellers can still thrive, provided they "reinvent themselves".
According to the author, if bookshops want to survive they have to______.
选项 A、take measures to attract the readers
B、accept the advice on selling e-books
C、provide free access to the internet
D、host book clubs or community groups
答案A
解析 推理判断题。根据题干关键词bookshops，survive定位到第四段第二句：Most arepinning their hopes on giving People more reasons to come inside．许多书店都寄希望于更多地给出让人们走进书店的理由。下文又列举很多书店为吸引读者采取的新措施，由此可知，书店要生存重在采取措施吸引读者，故选[A]项。[B]项“采纳销售电子书建议"，[C]项“提供免费上网服务”及[D]项“举办读书俱乐部或其他社区活动”均不全面。
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