首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
admin
2013-05-19
67
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they are all versed (精通) in the science of persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is a bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is an uplifting (振奋的) way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed toward the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "footfall", as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retail centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1.3%.
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
Path Intelligence uses a technology at Gunwharf Quays to______.
选项
A、find out what people buy in the store
B、monitor what shoppers say and do in the store
C、count the number of customers entering the store
D、measure the length of time people stay in the store
答案
D
解析
根据题干中的Path Intelligence将本题出处定位到第五段前三句。首句提到进入商店的人数无法说明顾客去了哪些区域,以及他们在那里停留了多长时间。第二句提到弥补这项空白的技术:移动电话,第三句举了Path Intelligence在一家大型零售店Gunwharf Ouays跟踪顾客手机的例子进行说明。由此可知,Path Intelligence使用跟踪顾客手机的技术是为了测量 人们在商店停留的时间,故答案为[D]。
转载请注明原文地址:https://kaotiyun.com/show/c9g7777K
0
大学英语四级
相关试题推荐
Tobeagoodteacher,youneedsomeofthe【B1】______ofagoodactor.Youmustbeabletoholdtheattentionandinterestofyour
A、Becauseofmodemtechnology.B、Becauseofmodernbusinesspractice.C、BecauseoftheIndustrialRevolution.D、Becauseofthea
A、Becausethepolicemanstoppedhim.B、Becausethedriverchargedtoomuch.C、Fornogoodreason.D、Becausehehadbeenrubbed.
Thiswasthelastpublic______thepresidentmadebeforehistermofofficeended.
A、19milliondollars.B、32milliondollars.C、37milliondollars.D、42milliondollars.B[听力原文]Howmuchdidittaketocomplete
A、Becauseeconomicsisasirregularasweather.B、Becauseeconomicsisasimportantasweathertoourdailylife.C、Becauseecon
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthislife;you’dbetteruseitwisely."The【B1】______wil
ForAmericans,timeismoney.Theysay,"Youonlygetsomuchtimeinthislife;you’dbetteruseitwisely."The【B1】______wil
A、Becausehelikeslivingalone.B、Becausehishouseisfarfromhisparents’house.C、Becauseheisbusywithhisbusiness.D、B
Hungryprehistorichunters,notclimatechange,droveelephantstoextinctionduringthePleistoceneera(更新世),newresearchsug
随机试题
检查会议决定事项的催办工作要做到()。
(2014年4月第10题)对问卷进行效度和信度的测量,效度高表示测量结构所含()
42d婴儿,35周早产出生,出生体重2.5kg,生后人工喂养,食欲佳,两便正常。目前体重3.5kg,皮下脂肪少,口唇稍淡白,心、肺未见异常,肝肋下2cm,脾肋下刚及。血红蛋白90g/L,红细胞数2.8×1012/L,白细胞数7×109/L,中性粒细胞
下列各项,不属于肺结核病理变化的叙述是()
根据《宪法》和法律的规定,关于特别行政区,下列哪一选项是正确的?
银行结算账户按照用途的不同,可以分为()。
单位银行结算账户按用途的不同分为()。
通常,企业对或有资产和或有负债均应在会计报表附注中予以披露。()
先秦时期,教育内容以“六艺”为主,下列不属于“六艺”的是()。
A、Itisgettingreadyforasafetycheck.B、Somemachinesneedtoberepaired.C、Itsmachineryisalreadyoutdated.D、Thereare
最新回复
(
0
)